Andova Samandkai1513

Seaglass

Dive into the dreamy, alluring beauty of Alga! These glossy ceramic subway tiles capture that coveted handcrafted zellige magic—think Moroccan marketplace meets modern masterpiece while providing the durability your busy life demands. Alga is perfect for transforming kitchens, bathrooms, showers, and backsplashes into Instagram-worthy sanctuaries. Heat and fade-resistant, these tiles won't fade or flinch under pressure. Whether you're wanting to create coastal sanctuaries or dreamy Mediterranean spaces, Alga delivers that "I hired a designer" look without the designer price tag.

I ordered the Andova 2.5 x 8” tile in Sunbleach.. Holly. Madison, WI. Thu Apr 30 2026

Blue

Four dreamy, cool-toned shades flow across glossy glass like clouds drifting through morning light. The Simeon Collection offers two captivating shapes: classic brick rectangles for timeless elegance, or modern hexagon mosaics that dance with light throughout the day. Each piece delivers that coveted handcrafted watercolor aesthetic that makes other tiles look ordinary. Install them on shower walls or around pools where they'll weather every season like champions. Scorching heat, bitter cold, relentless sun? Simeon takes it all and continues to shine. This is what happens when beauty refuses to compromise.

This tile is beautiful and exactly what we wanted.. Stacey. Knoxville, TN. Sat May 30 2026

Neptune

These aren't your grandmother's ceramic tiles. Crafted under the Spanish sun, the Splash collection takes the beloved brick-look subway tile and adds a bold twist – every shade comes in a dual glossy AND matte finish. Match your mood with seven head-turning hues: Some run hot. Some play it cool. Others walk the sophisticated neutral line. All of them? Absolutely unforgettable. From steam-filled showers to flame-kissed fireplaces, statement walls to outdoor havens, these tiles thrive in almost every vertical space. Frost? Please. Heat? Bring it. Rain? It's practically a spa day. With the Splash collection, functionality can be spectacular.

I can't say enough about how beautiful this tile is! The color and the variation are stunning! We're very happy with this product.. Penny. Hernando, FL. Tue Apr 28 2026

Gray

Meet Jordal - where classic subway tiles get a charming glow-up. These ceramic beauties come in six swoon-worthy pastel shades and a matte finish that will make you swoon. Each tile boasts lovable antique edges and a one-of-a-kind surface that exclaims, "Yeah, I'm handcrafted!" Get creative with your layouts—whether a stacked, herringbone, or basketweave design, these tiles can handle it (just be sure to keep them on the wall). Whether you want a touch of textural allure or a bold and fun pop of color, Jordal will impress your most descerning houseguests.

Dane

We love a good patina. There is something so magical about a weathered metal look that can find its way into almost any décor, including a farmhouse, industrial, and even boho chic. Add a glazed tile finish to this versatile design element and achieve our Serenity Collection. These 4” x 16” elongated subway tiles are the perfect size to show off the character across multiple tile faces while offering an excellent option for any space, from small powder baths to large accent walls and fireplaces.

Gorgeous tile for our impromptu bathroom remodel.. Terri. US. Thu Nov 27 2025

Muro

Find yourself in a quaint countryside with expansive meadows thanks to the Ganberry Collection's rustic yet refined elegance. Available in an array of verdant and go-anywhere neutral shades, the lightly textured surface of these 4" x 16" ceramic subway tiles will surprise and delight you. Add natural beauty to any room - be it a welcoming foyer, kitchen backsplash, or tranquil bathroom. Can you smell the morning dew and fresh-cut grass? We can.

Looks great, just as pictured. Adam. Philadelphia, PA. Wed May 07 2025

Embark on a design journey that blends the mystique of the Middle East with contemporary allure. The Istanelle 8" porcelain encaustic floor and wall tile offers functionality without compromising style. The intricate patterns and vibrant colors will make a bold statement in your kitchen, bathroom, patio, or pool. Encaustic tile offers endless design possibilities and has the power to transform your space into a captivating story, rich with culture and timeless elegance.

Ekkkk so excited for this tile in my laundry room! I wanted classy and bold and this tile is the perfect fit !. Julianna. US. Fri Jan 30 2026

Boyton

Unleash the spirit of Mediterranean craftsmanship with the Fion Collection. Crafted in Spain, these ceramic tiles transform everyday spaces into vibrant expressions of design prowess. Whether you're reimagining your kitchen backsplash, creating a serene primary bathroom, or framing your cozy fireplace, Fion's five stunning colorways promise to breathe life into your home. Each tile boasts a handcrafted look that turns walls into bold expressions of your style and personality.

Camelot

A mosaic from the Migdal Collection brings with it ocean waves and calming breezes all from the walls of your home. Made of mixed materials and the vacation you’ve dreamed about, the glass brick joints climb along your walls reaching high like the white crests. Losing yourself in the glossy views that fill your walls with rectangular bricks of jointed joy.

Beautiful tile would totally recommend. Patricia. Chelmsford, MA. Tue Aug 12 2025

Beaumont

Subway tiles have become a design staple, and the Austin collection perfectly embodies their timeless appeal. These 3" x 12" glossy ceramic tiles have a charmingly imperfect surface that strikes a balance between sophistication and functionality. Thanks to its fresh pastel color palette, the Austin collection is the ideal choice for elevating your kitchen backsplash, bathroom, shower, accent wall, or foyer. These tiles are practical and beautiful, and they will leave a lasting impression wherever they are installed.

These are beautiful tiles.. Teri. Atlanta, GA. Mon Mar 30 2026

Baltic

As you look across a crowded room, a reflection of light catches your eye. Everything fades away except for the polished finish and the back-painted depths of these 4” x 12” glass tiles, creating a canvas of captivating magic where any design is possible. Could this be the tile that you have been looking for all of your life? The tile that finally is worthy of you and your space? Their romantic allure is too much, and you can’t walk away. You must order a sample before you leave, or you will always ask yourself, ‘what if?’

Love it! Better looking in real life. Shipping was great, quick and not a tile broken.. Mary. Somerville, MA. Wed May 13 2026

Baume

Forget forgettable tiles! The Roswin Collection is a design chameleon—a porcelain subway tile collection that blends industrial grit with an artisan-inspired look. Five matte colorways capture the look of handcrafted texture, transforming walls, floors, showers, and spaces in between. Designed to be unpretentious and practical, these tiles can withstand extreme temperatures. Frost? Bring it. Direct sunlight? No fading, no problem. Roswin adapts to your vision—whether that's a minimalist shower, a statement fireplace, or a pool deck that woos your neighbors.

Tahiti

Add sparkle and glamour to your home. Andova’s Pristine mosaic brick collection will take your walls or pool to the next level of elegance. These mosaic sheets are created from distinct iridescent-like glass rectangles in various contrasting colors, highlighted by a bumpy textured finish for a sophisticated, breathtaking result. Perfect for any kitchen, bathroom, parlor, foyer, accent wall, patio, or pool upgrade.

Grigio

Flex your design muscles and upgrade your walls with the textural decadence of the ceramic subway Perfecto Collection. These tiles are so on trend they'll make even the most tedious chores feel extraordinary. Doing the dishes? Suddenly, you're in a Michelin-star kitchen. Brushing your teeth? You've stepped into a toothpaste commercial. Take your space up a notch and go wild with pattern play by installing Perfecto in vertical or horizontal stacks, herringbone, or brick arrangements. Your walls will thank you.

Chose this as accent tile for a bathroom and really like it. Each box is 30 tiles with roughly equally numbers of the 5 patterns shown (sorry for the poor pic). The "aqua" tile has some green in it. Best part is that Wayfair shipped a box of heavy tile (double-boxed with packing peanuts) AND FedEx delivered with NO damage to a single tile - I'm impressed!. Anonymous. Wed Jan 14 2026

Kakos

Arabesque glass meets metal and natural stone, combining to create the Zeille Collection, a breathtaking fusion of cultural-inspired design and contemporary artistry. This collection’s intricate mosaic pattern is reminiscent of the geometric motifs found in traditional Moorish and Spanish architecture while shimmering glass and metal accents add a fresh and contemporary feel. Delicate and ornate, this mosaic series will add a pop of color and dimension to any walls in your home.

Love my tile for backsplash! Would recommend to anyone wanting premium grade tile, the mixture of glass and metal is outstanding and so my kitchen is one of a kind.. Carrie. Daphne, AL. Fri Jan 30 2026

Embark on a design journey that blends the mystique of the Middle East and contemporary allure. The Istanelle 8" porcelain encaustic floor and wall tile offers functionality without compromising style. The intricate patterns and vibrant colors will make a bold statement in your kitchen, bathroom, patio, or pool. Encaustic tile offers endless design possibilities and has the power to transform your space into a captivating story, rich with culture and timeless elegance.

Love these tiles, I installed in my bar area. Get lots of compliments. they look so expensive.. Robin. Spotsylvania, VA. Sun Mar 08 2026

Relaation

Remember your favorite rock band in high school? Well now they’re all grown up and living in a swank Hollywood Hills abode where the “it” designer is using our Kwiet Collection to add an elevated glam while still holding on to their rock star roots. This sleek glass tile shimmers with a metallic gleam while the subway shape can rock every pattern, from stacked to herringbone making it the perfect backdrop to your air guitar solo. Rock on!

It is up and beautiful especially with the herringbone design. I will add more pictures once my counters are delivered and my contractor installs it I will add more pictures as all of the stuff will be gone. And in the cabinets.. La Vonne. Riverdale. Sun Nov 03 2024

Daydream

With its modern interlocking pattern, the Happy mosaic collection features a delicate blend of light and dark colors and a combination of glass, metal and natural stone. Once installed, the final effect is elaborate and sophisticated. These luxurious multi-faceted tiles will set your décor project apart from the rest.

These are beautiful, and just as pictured. A nice quality and will look lovely in the bathroom.. Susan. San Diego, CA. Sat Apr 18 2026

Dawn

Design the ultimate hygge home and achieve the look of natural wood flooring and the cleanability of glass tile with the Kendel Collection. Beautiful wood grain patterning and a faux timber texture give this subway tile collection a contemporary and genuine wood look. Instantly add warmth to any wall in your home with this Scandinavian-inspired glass tile collection.

Does have a very high end look to it. Not quite what was expected from photo. If they laid the glass on top of the texture, this would have been one of the most amazing glass tiles ever! Still makes for a great statement piece, backsplash or feature wall. I wish they used an Installed application photo it might have helped to see what the tile actually was. Very rough textured surface that might not be ideal to clean often in a shower, hard to say. But such a good deal, we decided to use as a feature wall above a vanity instead. Has a high end luxury look just maintaining and cleaning was unsure for shower application. Make sure to use new diamond blade, my tile saw with used diamond (glass) blade had a few rough spots on my first wet cut. Brand new 4” diamond blade on my grinder + moisturizer gave me a perfect clean cut. Swapped out new blade on the saw and the 20 cuts I had were seamless.. Shane. Aurora, CO. Wed Jan 25 2023

Maome

It's time to say "bye-bye" to bland walls. The Sakari Collection provides a ceramic tile canvas that rejects conformity. The subway and square sizes are available in four soft and sophisticated matte shades. Flat or 3D? Your choice. For a more serene, smooth look, opt for the flat option. Or for unexpected dimensionality, choose the 3D option. For the best of both worlds, mix and match to create a one-of-a-kind look. Sakari is perfect for those who want their walls to become works of art. Are you ready to challenge design norms?

I need this tile size for laser etching. Michael. Virginia Beach, VA. Fri Mar 27 2026

Qanyon

Andova’s Myst glass subway tile collection has been the number one choice for thousands of savvy customers country wide over the years. And for good reason. The tiles are available in a variety of showstopping, bold colors that will transform whichever lucky place they are installed in. Sourced from top quality, foil backed glass, and inspired by natural agate stone, these pieces are guaranteed to create a unique and unforgettable fashion statement. Andova’s Tiles enable you to enhance your living space with long- lasting products of the highest caliber.

Gorgeous glass tile. Many colors. So many color choices to decorate with!!!. Lori. Greensburg, PA. Tue Mar 31 2026

Apan

With the Ivox Collection, you can have it your way. Each of the five subway tile colors can be found within the speckles of the terrazzo-look encaustic tile for seamless color coordination and endless design opportunities. Mix and match these beautiful tiles to create a one-of-a-kind, bespoke look, worthy of its own magazine feature. With style at the forefront of this collection, you'll wow your houseguests with your editorial sensibilities and eye for design.

Festive

You'll love the mosaic Triumph Collection if you are a fan of all things that sparkle and shine. With its dazzling jewel-cut glass and luxurious marble, this collection will surely add serious glam to any wall in your home. Whether you're sprucing up your kitchen, bathroom, or entryway, the Triumph Collection is the perfect way to show off your playful side and impress all your house guests. Get ready to add some serious pizzazz to your home decor!

Nemea

Andova’s Doric collection stands out for its classic marble look colors and its flawless polished finish. These 4” x 12” ceramic tiles offer a timeless, classy touch for your living room, bathroom, kitchen, bedroom, or foyer. Their neutral colors and style work well both as a background for any room theme they can become the visual point of attraction.

Love it!. Anna Mae. Richboro, PA. Thu Dec 14 2023

Cream White

You let out an audible gasp as you gaze upon the porcelain; its three marble-look colorways draw you into its orbit. The unique hexagon shape, matte finish, and unexpected glossy accents create an exhilarating contrast that promises to elevate any space, inside or out. As you envision beautifying your shower, poolside, and fireplace, you realize you've found the answer to your renovation prayers. Valiant in the face of sun, heat, and frost, empowers you to transform your first home into the showstopper you've always wanted.

Love the tile, but one box arrived with every piece broken. Luckily, the tile guy was able to use some of the partial pieces.. Jennifer. Charlottesville, VA. Sat Dec 13 2025

Excitement

The Rhapsody mosaic collection by Andova is composed of diamond/oval-shaped glass tiles featuring a 3D, beveled look. Available in four beautiful color combinations that are highlighted with a shimmery, shiny finish. Perfect for adding simple sophistication and casual elegance to any space. Suitable for use on walls and wet areas. Perfect for shower walls, kitchen and bathroom backsplashes, pools, foyers, or accent walls.

It's a great neutral tile. The shape of the tile gives it lots of flare.. Herman. Locust Grove, GA. Sun Dec 31 2023

Signet

Crafted from durable ceramic, the Jenae Collection breaks free from design monotony with a playful mix of hexagons and squares. Available in five distinctive colors and designed exclusively for vertical surfaces, Jenae tiles turn ordinary walls into extraordinary focal points. Imagine a kitchen backsplash that sparks conversation, a bathroom that exudes personality, or a fireplace that demands attention. Infuse energy and personality into your space with the Jenae Collection and turn your walls into bold, creative expressions of style.

Alabaster

The Angelic collection by Andova is a clean-lined choice for backsplashes, pools and decorative accents. Angelic will offer a contemporary update to your home. Made from clear, white glass in frosted and rippled finishes. Choose from beautiful patterns, available in random 3/8x2 bricks, 2x4 brick, 3x6 subways, 4x12 subways, random sized bullets, random shattered glass, and random shattered glass borders.

Seems like a good product. Ordered to try out in my bathroom as a backsplash and didn’t go with my decor. Nothing wrong, just not a match for my aesthetic. Would recommend as it seems sturdy and well made.. Stephanie. Oakdale, PA. Mon Feb 19 2024

Signet

Crafted from durable ceramic, the Jenae Collection breaks free from design monotony with a playful mix of hexagons and squares. Available in five distinctive colors and designed exclusively for vertical surfaces, Jenae tiles turn ordinary walls into extraordinary focal points. Imagine a kitchen backsplash that sparks conversation, a bathroom that exudes personality, or a fireplace that demands attention. Infuse energy and personality into your space with the Jenae Collection and turn your walls into bold, creative expressions of style.

Beautiful tile!! We bought this for a shower. This tile looks handmade and so much better than the flat white tiles we found at local stores.. Crystal. Greeneville, TN. Sun Apr 26 2026

Hazelton Elongated He

Cool water flowing down the marble walls of your shower heightens your senses. The Channing elongated hexagon mosaic tiles are composed of gratifying geometrics. The polished finish and marble designs allow the neutral shades to accent their surroundings. Framing your wall or floor in tiles, the polished finish of the natural stone is smooth to the touch. Crafted for easy installation, these mosaic tiles add an elegant flavor to any space they adorn. Scaled for any backsplash, bathroom or shower wall, fireplace surround, or an outdoor area. A contemporary look with a sense of elegance that adds polish and poise to your floors or walls.

Absolutely gorgeous! Pairs perfectly with Economy Thassos from Floor and Decor! This is probably a Thassos marble in case you’re wondering as it’s not listed. Ashley. Austin, TX. Wed Dec 21 2022

Servan

Meet the Lausanne collection! These chevron-shaped glass mosaic tiles create optical illusions that bend light and transform walls into vibrant displays. Say goodbye to predictable color schemes; this collection features six gradient color stories—like wandering through a watercolor landscape. From subtle transitions to bold statements, these mosaics allow your personal style to shine. Lausanne transforms surfaces into dynamic canvases with personality, whether for a striking feature wall or a demure accent area.

Hush

Andova's Poise tile collection was custom-designed to create a striking and dazzling look for your walls and floors- be it an accent wall, shower stall, or backsplash. Each 8" x 8" tile is crafted from durable porcelain, with a textured look, and comes in a variety of soothing greens, whites, and grays. The perfect completion of a rustic, outdoorsy interior. These tiles also work well as an accent or foundation element of a wooden, natural decor.

I used these tiles in combination with the blue for a historic bungalow facelift— I couldn’t be happier with the results. They’re good quality and provide a high-end appearance. I would use them again.. Kristina. Wesley Chapel, FL. Thu Aug 07 2025

Florette

As you look across a crowded room, a reflection of light catches your eye. Everything fades away except for the polished finish and the back-painted depths of these Enchant- Parade 4” x 12” glass tiles, creating a canvas of captivating magic where any design is possible. Could this be the tile you have been looking for all your life? The tile that finally is worthy of you and your space? Their romantic allure is too much, and you can’t walk away. You must order a sample before you leave, or you will always ask yourself, ‘What if?’

This is incredibly beautiful tile. It does have texture, is not flat. Very high quality. I ordered 22 boxes. All came packaged very well, and were from the same lot. Cant wait in my coastal theme bathroom see the final product.. Molly. Lancaster, OH. Fri Mar 20 2026

Klau

Industrial chic meets rustic warmth with the Lucian Collection's unique ability to seamlessly marry the old and the new. Emulate the raw beauty of concrete with each tile's unique patina and texture, all in the rich palette of earthy, natural tones. Challenge convention and dare to blur the boundaries of design with this multifaceted ceramic subway tile.

This is a great looking tile! Excellent quality. Very few repeat tile patterns! Also there were no broken tiles.. Sam. Lake Havasu City, AZ. Tue Mar 24 2026

Povelle

Introduce yourself to the elements with Daint. The subway collection blends the vivid effects of oxidized metals with the natural striations of marble veins. The outcome is a brilliant display of nature's artistic expression as seen through an industrial perspective, showcasing a textured surface with glossy depths and jewel-toned hues. With Daint, you can truly have it all.

Larinet

Pastel shades so sweet you want to reach through your screen and take a bite. Meet the Concerto Collection – a soft, delicate subway series made from luxurious Spanish ceramic. Add subtle texture with the detailed beveled edge of this 2” x 10” subway tile. Concerto will have you singing its praises thanks to its transitional style and versatile color palette. Find design harmony with Concerto.

Pablina

Walls have stories, and the ceramic subway Alva Collection is here to share them. Imagine a surface that captures morning light, striking a balance between subtlety and boldness. Glossy and refined, each of the eight shades transitions smoothly from vibrant whites and soft dove grays to rich graphite tones, transforming ordinary spaces into something extraordinary. A kitchen backsplash can become a moment of unexpected elegance. At the same time, a bathroom wall evolves into a subtle landscape of tone and reflection. We have crafted these tiles for those who look beyond the surface—design enthusiasts who appreciate that true beauty lies in nuance.

Koa

Bring Scandinavian warmth into your home with Flume, our ceramic tile collection featuring subtle horizontal impressions and authentic wood-look texture. These matte-finished tiles bring cozy hygge energy to shower walls, backsplashes, and accent spaces. The organic-inspired design works with modern and traditional aesthetics, making Flume the ultimate option for creating the designer look you've been saving to your Pinterest boards without the designer price tag.

Galint

Inspired by nature's enduring beauty, the Venataro Collection confidently transforms spaces. These 2-in. x 2-in. porcelain mosaic sheetes capture the essence of natural stone through distinct colorways, bringing genuine character to walls and floors. The Venataro mosaic collection coordinates with its Venataro large format counterparts opening up worlds of design possibilities. Honoring authentic natural stone, Venataro celebrates the imperfections and variations that make each installation uniquely yours. If your goal is to create a sophisticated, livable home, this collection creates timeless and intentional spaces.

Embark on a design journey that blends the mystique of the Middle East with contemporary allure. The Istanelle 8" porcelain floor and wall tile is style and functionality in one. The intricate patterns and vibrant colors will make a bold statement in your kitchen, bathroom, patio, or pool. Encaustic tile offers endless design possibilities and will transform your space into a captivating story rich with culture and timeless elegance.

I purchased this tile, and I’m quite impressed with its quality and appearance. The finish is smooth and consistent, giving a sleek and modern look.. Robert. Dallas, TX. Fri Nov 28 2025

Oster

This tile offers a unique appearance unachievable with conventional tiles. They can be used in virtually an unlimited range of applications.

Beautiful tile. Used this tile on my fireplace. I get so many compliments. Shipping was good. No broken pieces.. Lisa. Sudbury, ON. Thu Jul 25 2024

Washington

The glazed surface of this collection is an intricate combination of both glossy and matte finishes for a unique and elaborate installation design. These tiles are perfect as a backsplash, accent wall, bathroom, laundry room, bathroom, fireplace surround, outdoor space, or foyer. Whether you’re leaning towards a clean and uncluttered look; or you favor modern and trendy styles, these tiles are your solution.

Absolutely love the tile! It made such a statement and is a great quality for the price! Would recommend!. Little Black. US. Sat May 03 2025

Dew

Dull, flat surfaces are so passé. The pebble-look glass mosaic Mesa Collection brings coastal vibes to walls, showers, pools, fireplaces, and more. Transport yourself to a tranquil, carefree state of mind — the Mesa Collection is like a beach vacation for your home without the sandy mess!

Pebble tile looks exactly as pictured. Looking forward to having it installed. Karen. Dubuque, IA. Sun Feb 02 2025

Crafted from durable porcelain, Bliss tile collection by Andova radiates European elegance. These antique inspired tiles are available in bold or faded basic color tones of grey, black, white, tan, beige, light pink, brown and washed out blue. Featuring intricate and breathtaking patterns, these tiles offer a unique blend of old - world style with a modern appeal. They are visually rich and can blend into virtually any design theme, ranging from contemporary projects to traditional installations.

The tiles arrived well packaged! I love the tile and can't wait to see the final installed product!. Diana. Yreka, CA. Wed Dec 03 2025

Sequioa

Revel in the natural beauty of Barc. This 3” 12” glass subway tile showcases swirling monochromatic veins, mirroring the organic variations of natural marble. Barc is perfect for maximalist and bohemian spaces, offering exaggerated style in subdued, soothing tones. Install on kitchen and bathroom walls, and any other accent wall in your home you want to dress up.

Beautiful tile…each one is unique and complementary. I am using these as the waterline tile in my pool. Love it!!. Kathy. Tulsa, OK. Tue Feb 24 2026

Bernolli

Pastel shades so sweet you want to reach through your screen and take a bite. Meet the Concerto Collection–a soft, delicate lantern series made from luxurious Spanish ceramic. Go the sleek route with this streamlined, smooth 2” x9” flat tile. Concerto will have you singing its praises thanks to its transitional style and versatile color palette. Find design harmony with Concerto

Celest

Andova’s gorgeous mosaic Zalo collection, crafted from the finest glass, will elevate your home to the next level. The mosaic combines both textured and smooth surfaces and polished and matte finishes for an elaborate and sophisticated appearance. Bring vintage class and quality to any bathroom, kitchen, or pool installation.

Absolutely gorgeous! It is the perfect blend of gold, silver, bronze, and pewter. And not one tile broken! Can't wait to install this high end product in my remodeled kitchen!. Rebecca. Jacksonville, IL. Wed Oct 29 2025

Chamore

Give your space the glow-up it deserves. The Silken Collection's frosted and textured glass mosaics deliver that coveted "five-star spa" energy with two cool metallic shades that shimmer like liquid mercury. Choose from three unique shapes: trapezoids for a bold geometric look, herringbone for a touch of elevated sophistication, or hexagons for the timeless honeycomb design. Whether you're designing a pool deck or switching up the vibe of your accent wall, Silken enhances every surface. Why settle for ordinary contractor-grade materials when you can indulge in boutique luxury that stands out from the basic?