It is dedicated to offering a wide assortment of attractive and well-priced portable lamps, kitchen pendants, vanity wall fixtures, outdoor lighting fixtures, lamp shades, and lamp accessories. It Corporation has in-house designers that follow current trends and develop cool new products to meet those trends. Its hardback shades use virgin styrene backing board to produce a warm, natural, and smooth light more appealing than shades made with recycled styrene board that can crack and yellow over time.