Plastic Picture Frames Under $25

Showcase your elegant style with this beautiful frame from Malden International Designs. With a simple and elegant design, this decorative navy and gold frame is the perfect way to display your favorite photos. This frame is constructed of high quality PS moulding with a light wood grain finish and textured gold inner border. This frame holds a 5x7 inch photo in a 4.5 x 6.5 inch opening. This picture frame has an easel back, making it ideal for displaying on a tabletop or shelf and the hardware on the back makes it easy to hang on a wall. A durable glass front will protect and showcase your precious memories for years to come. It is simple to load with a sturdy black felt flocked door back. This one of a kind frame makes a great gift for birthdays, holidays and more. Product Dimensions: Approximately 7.25” (W) x 9.25” (H) x .85” (D)

I may come back to buy a second one!. Anne. Chester, VA. Thu Sep 17 2026

The ideal way to protect and display your posters - these poster frames feature a unique system of framing that is easier on your fingers. Simply lay the poster between the sturdy backing board and plexiglass cover, then snap the sections of the frame molding around the edges. No more fiddling with metal tabs. Quickly change your artwork whenever you want! Got a sports poster, music idol or poster from an art museum you want to display? These minimalist frames work in virtually any decor situation; their slimline black frame molding goes in any bedroom, dorm room, kitchen or hallway. Comes in a set of three poster frames allowing you to display three complementary artworks for maximum visual effect.

They were definitely thinner than I would like but they will work.. Anonymous. Wed Apr 15 2026

This set of four picture frames features a finish and semi-tempered glass for durable protection. Frames fit photos with mat or without mat. Suitable for wall or tabletop display, ideal for living rooms, bedrooms, or offices

Very nice set of 4 frames. Purchased to put new family portraits in. Light weight so can be placed on wall with no worries. Would be good to give as a gift. They look like high end frames. Highly recommend and would repurchase.. Nicole. Fri Aug 21 2026

Set of four different colors frames in wood plastic composite with HD semi tempered glass. Polished edges and rotating tabs ease photo changes. Easel back and dual hooks support vertical or horizontal, wall or tabletop display. Vintage gold rim finish, no mat

Great picture frames. Love that they come with tags that make easy to hang and can be used in different ways, I used mine for my fireplace mantel. The frames are well made and have tempered glass. Love the gold trim on the red frames. Overall good quality for the price.. Ivette. Monroe Township, NJ. Tue Aug 04 2026

You've made unforgettable memories with family and friends, and achieved milestone successes surrounded by your loved ones, now celebrate these memorable moments with this chic molding picture frame! Crafted from molded plastic, this fabulous frame strikes a classic silhouette that can accommodate profile or landscape snapshots. Built-in hanging hardware and an attached easel stand let you set this frame vertically or horizontally to suit your needs, while its gilded distressed frame is accented by a chic beaded border for a tasteful touch of glam.

Exactly what you see on the website is what was delivered to our home and we love it. Heidi. Sun Sep 06 2026

Vintage Picture Frame for You

Shayna. Rowlett, TX. Mon Oct 19 2026

Add a touch of classic style to your home decor with this fashionable photo frame from Malden Int Designs. With a simple, yet elegant design, this stunning picture frame is the perfect way to display your favorite photograph. Made of quality PS molding, this frame features faux bamboo molding in a brushed antique gold finish. This frame is matted with a white beveled matboard to hold a 5x7 inch photo within a 4.5x6.5 inch opening. Remove the mat to hold an 8x10 inch photo within a 7.5x9.5 inch opening. It is simple to load with a black-felt back door panel and swing tab closures. This freestanding, easel-backed picture frame will display horizontally or vertically on a table or shelf. The attached hardware makes it easy to create an attractive wall display. This frame includes a durable glass front that will protect and showcase your photo for years to come. This stylish frame makes a great gift for housewarming, birthdays, weddings, holidays, and more. Protect your precious memories for years to come with Malden International Designs’ Matted Gold Bamboo Photo Frame. Product Dimensions: Approximately 9.25” (W) x 11.25” (H) x .75 (D) inches.

Love these bamboo picture frames.. Renee. Venice, FL. Thu Aug 27 2026

Vintage Picture Frame for You

Family photographs should be displayed where they can be a constant reminder that time spent with family and friends should be remembered and enjoyed by everyone. Sharing those photos is a joy that brings both satisfaction and entertainment. This three-piece set fills your space with a cohesive, refined look without the ridiculous picture frame prices. Each wall frame includes an optional crisp white beveled mat, protective glass, removable tab back, and metal hangers already attached for easy horizontal or vertical wall display. The frames each can hold an 8x10 photo when used with the included white mat or a 16x20 photo without the mat. Each frame will highlight your art prints or own treasured family photos beautifully.

I bought gold modern light fixtures for over over our counter and these tie in perfectly. The price is fantastic for what you get.. Cindy. Mequon, WI. Thu Sep 24 2026

Build a heartfelt themed memory wall inside living rooms, entry hallways and master bedrooms with this dual-pack family themed photo collage set. Two independent decorative frames can be spaced apart or aligned side by side to create layered wall visual effects, gathering birthday gatherings, daily family snaps and holiday travel moments in one coordinated display. Classic hollow letter detailing brings soft warm family atmosphere to plain blank wall surfaces, while four muted matte tone options blend naturally with existing domestic furniture and soft furnishing aesthetics. This ready-to-hang decorative wall piece removes tedious frame assembly work and fragile glass safety hazards, serving as a thoughtful sentimental gift choice for housewarming, Christmas and Mother’s Day gift-giving occasions.

The picture collage frames I ordered are a great match and goes well with my new Wayfair living room. I am enjoying the new look.. Tonya M. US. Sun Aug 23 2026

Family photographs should be displayed where they can be a constant reminder that time spent with family and friends should be remembered and enjoyed by everyone. Sharing those photos is a joy that brings not only your satisfaction but also entertains your guests. Done right, and you have a timeless collection of your best times captured in one lovely customized view on your favorite wall. A pleasure to view everyday and fun to add to over time. This glam frame set of three helps you tell your story creatively, tastefully, and with the theme, you have in mind.

Super high-quality, very nice frames. Cortney. Splendora, TX. Wed Sep 23 2026

Picture frame with a mat made from high-quality polished plastic and shatter-resistant glass. Hanging hardware is included.

Perfect and as shown.. Limor. ON. Sun Oct 04 2026

Create a wide continuous memory display for your favorite snapshots with this all‑in‑one horizontal collage frame. Designed with 12 photo openings, this single integrated frame neatly arranges travel shots, family moments and casual photos in one streamlined layout. The muted grey wood‑grain finish complements farmhouse, modern and transitional home styles. Lightweight structure is simple to mount on accent walls, perfect for living room, hallway and bedroom decor, and makes a heartfelt gift to preserve cherished memories.

I really like the size and shape of this picture frame. It doesn’t take up a lot of wall space even though it holds twelve pictures. It is light weight and easy to hang up on the wall. I would definitely recommend this picture frame and I would also definitely buy it again. I liked the rustic looking color of the frame also.. Beverly. Burkesville, KY. Wed Oct 14 2026

Display cherished memories with this elegant picture frame. Crafted from durable engineered wood composite, it offers a lightweight yet sturdy structure for everyday use. The real glass front provides excellent clarity while helping protect your photos. Designed for both tabletop and wall display, the frame can be positioned horizontally or vertically to suit your space. Its clean lines, recessed photo design, and warm gold finish make it a versatile accent for living rooms, bedrooms, offices, entryways, and gallery walls while complementing a wide range of décor styles

These are very nice frames with a wood/gold texture aspect to them. Easy to hang (they come with wall hangers) and fit a postcard perfectly. The mat also gives it an elevated look!. Michael. Rome, GA. Mon Oct 05 2026

Display cherished memories with this modern picture frame featuring finish and elegant gold rim. Crafted from durable wood plastic composite material, the frame offers reliable strength with a refined appearance suitable for contemporary interiors. The semi tempered glass front provides clear photo visibility while polished edges help prevent scratches during handling. Designed for versatile use, it includes a stand and hanging hardware for both tabletop and wall display in living rooms, bedrooms, offices, or entryways. Secure packaging with reinforced corners and protective materials helps ensure safe delivery

The picture frames are ok, kind of flimsy. I would be careful putting them in certain spots because they aren’t very sturdy. Probably better to hang on the wall. Overall the color is fine and they’re cute.. Joanne. Jacksonville, FL. Tue Oct 13 2026

Whether documenting a family vacation or special occasion, your photos remind you of important moments you've experienced or places you've been, so show them off with a frame like this! Perfect for a classic touch around any photo, this piece features a burnished gold finish for a bright accent no matter what it surrounds, while a UV glass cover protects your images from fading. An attached easel allows you to display this piece either horizontally or vertically, so it can be tailored to your picture's needs.

Beautiful frame for the price! The burnished gold finish looks elegant without being too flashy, and it feels well made. It looks more expensive than it is and compliments my decor perfectly!. Anonymous. Sun Jun 28 2026

Design a warm gentle family memory wall for minimalist, cottage and neutral-ton living rooms with this all-white 8-slot PVC collage frame centered on a prominent 3D FAMILY letter ornament. Eight equal-size 4×6 openings let you arrange baby milestone shots, multi-generational portraits and casual daily family photos around the eye-catching family emblem, creating a cohesive sentimental display unlike plain grid, vertical stairwell or vintage carved collages. Smooth matte lightweight PVC avoids the weight, moisture deformation and high cost of solid wood frames, while rounded soft edges reduce bump risks for families with toddlers. Fully pre-assembled ready-to-hang design skips complicated DIY layout matching, serving as a thoughtful sentimental gift for Mother’s Day, baby showers, housewarmings and holiday celebrations for parents and growing families.

Sturdy, well made frame that makes it easy to arrange photos in an attractive bundle.. Georgia. Port Clinton, OH. Mon Jul 06 2026

Your family photos deserve to be shown off, so give them the proper treatment with a frame like this. Crafted from plastic, it features a clean-lined design and gold frame for an understated touch of classic style. The backing is crafted from cardboard and features a slide-in insertion method that makes adding your photos a snap. A glass cover protects the surface from dust and scratches. Plus, the hooks on the back and the flexible kickstand make it easy to either hang this frame on a wall or stand it up on a shelf.

Photo frame perfect for my decorations. Rachel. Kingsburg, CA. Mon Sep 07 2026

Our versatile frames are available in multiple sizes, making them perfect for any room in your home. With a minimalist design that complements any decor, these frames provide a sleek and stylish way to display your favorite photos or artwork.

Very nice looking frames for the eight by tens. Madeline. US. Sat Sep 12 2026

This Pin Dot Pattern Picture Frame has a rich and lustrous finish. It is made with exceptional workmanship and comes with glass to protect your photo. Individually boxed.

Solid picture frame. Matches my decor perfectly! Exactly what I needed.. Laura. Southwick, MA. Thu Jul 23 2026

This integrated staggered collage frame features a central FAMILY hollow cutout to build a warm family memory wall. Made of lightweight matte PVC, it resists scratches and moisture and avoids the deformation of wooden frames. Eight identical 4×6 slots hold kids’ growth photos and family group shots. The all-in-one pre-connected design with built-in hanging hardware enables easy horizontal display, and it serves as a thoughtful gift for housewarmings and holidays.

Love them!! They look so awesome on my wall!!. Anonymous. Sat Oct 10 2026

Favorite of the 4 I bought. Beautiful color. Great quality.. Anonymous. Sun Jun 28 2026

Transform your home decor with our picture frame, available in a set of 3, designed to enhance any space with its sleek, minimalist style. Crafted from durable material (ABS) with a buildable molding, these frames are built to last while adding a stylish touch to your home or office decor. The versatile design includes hanging hardware for horizontal or vertical wall display. Our white picture frames offer the flexibility to showcase your cherished memories in any style or setting. Featuring a polished front cover (made of PET), the picture frames ensure a crystal-clear view while offering protection for your favourite memories. Use the four slide-in frame moldings to easily change and replace your pictures, posters, or artwork, letting you refresh your decor whenever inspiration strikes. These high-quality, modern frames are designed to make your photos stand out while protecting them for years to come. Choose for frames that reflect true craftsmanship and quality. Thoughtfully designed and securely packaged, each photo frame arrives in perfect condition, ready to showcase your favorite moments.

The result of this look is elegant. Frame is simple to fix, easily detachable and attached. Frame has film covering the face. I love the acrylic plastic also, make it extremely durable. I’ll order for more.. Richard Oladele Ii. Washington, Dc. Mon Jun 22 2026

Family photographs should be displayed where they can be a constant reminder that time spent with family and friends should be remembered and enjoyed by everyone. Sharing those photos is a joy that brings not only your satisfaction but also entertains your guests. Done right, and you have a timeless collection of your best times captured in one lovely customized view on your favorite wall. A pleasure to view everyday and fun to add to over time. This glam frame set helps you tell your story creatively, tastefully, and with the theme, you have in mind.

Great color, sturdy frames. They look beautiful in my hallway.. Odelle. MA. Thu Nov 28 2024

This vintage-inspired picture frame adds a refined accent to any room. A removable mat offers versatile photo display options, while stands and hooks support tabletop or wall placement in either orientation. A clear front protects photos from dust and handling

Beautiful frame. Tamika Pena. Plant City, FL. Sat Aug 29 2026

High-quality burnished gold composite picture frame. A beautifully finished picture frame that will be a great decorative addition to any room. Comes with an easel for tabletop display, and hangers for wall mounting. High-quality black velvet backing. The picture frame comes with glass to protect your photo and is individually boxed.

This is the perfect small gold accent frame. Very pleased with this purchase.. Susan. US. Sat Jun 20 2026

Showcase your classic style and favorite memories with this dark gray frame. This beautiful frame is the perfect way to display your treasured photos. This frame is constructed of high-quality PS molding with a subtle mosaic pattern and gold inner and outer borders. This frame holds a 4x6 inch photo in a 3.5 x 5.5-inch opening. This picture frame has an easel back, making it ideal for displaying on a tabletop or shelf and the hardware on the back makes it easy to hang on a wall. A durable glass front will protect and showcase your precious memories for years to come. It is simple to load with a sturdy black felt flocked door back. This one-of-a-kind frame makes a great gift for birthdays, holidays, and more. Product Dimensions: Approximately 5.8” (W) x 7.8” (H) x .85” (D)

beautiful frame.. Angie. Rochester, MI. Fri Feb 07 2025

With clean lines and a square profile, this hanging picture frame makes your most precious moments pop. Ideal for modern decors, this piece is made from polystyrene in a neutral finish, and it comes with a cardboard backing. In the middle, it features a clear glass protector that keeps your pics free from dust, dirt, and other debris. A slide-in design makes it easy to add and remove your photos. Plus, this frame has a sawtooth hanger on the back for fuss-free installation in your living room, bedroom, or entryway. Measures 18.5" wide by 14.5" tall.

Came on time. Good quality. Good price. Packaging was nice. I got it in a very good condition.. Rai. MD. Tue Oct 15 2024

This set of five poster frames features a modern design with slim strips, shatterproof acrylic fronts, and MDF backing for durability. Lightweight frames allow easy hanging, while versatile styling accommodates posters, photos, or art in living rooms, bedrooms, studies, or game rooms.

These frames worked great for what I needed. I bought three canvas pictures, and they fit well. I didn't have any problem putting them together.. Cheryl. Clarendon, PA. Mon Oct 19 2026

Preserve memories or display your favorite artwork with this Set of Six 5x7-inch Picture Frames by Lavish Home. The six modern black frames stylishly allow you to display photos, artwork, postcards, and other collectibles in your home or office. Each picture frame features a hanging hook and stand, so you can experiment with different configurations to suit your preference. Use this versatile photo frame set to create picture collage wall decor, or place the family picture frames on your desk to keep precious memories close while you work.

Transform your home decor with our picture frame, designed to enhance any space with its sleek, minimalist style. Crafted from durable PVC with a slim molding in a finish, this frame is built to last while adding a stylish touch to your home or office decor. The versatile design includes both hanging hardware and an easel stand for hassle-free tabletop or wall display. Whether you're displaying a photo without the mat or photo using the included mat (actual mat area is), these picture frames offer the flexibility to showcase your cherished memories in any style or setting. Featuring a shatter-resistant glass front, our picture frames ensure a crystal-clear view while offering protection for your photos or artwork. The sturdy backboard securely holds your pictures in place, while the easy-to-use turn points make updating your display simple, letting you refresh your decor whenever inspiration strikes. Choose for frames that reflect true craftsmanship and quality. Thoughtfully designed and securely packaged, each photo frame arrives in perfect condition, ready to showcase your favorite moments.

The frame and the glass are quite nice and solidly made. There is an arm to stand the frame on a flat surface, and also hooked to hang on the wall. However, the packaging was poor and did not protect the glass. One of my frames arrived with the glass completely shattered. Would recommend better packaging protection.. Wendy. Philadelphia, PA. Wed Sep 02 2026

Set of five black frames. Shatterproof acrylic fronts and MDF backs protect prints. Hang vertical or horizontal or use the easel; easy-change tabs; secure packaging for delivery

You get 5 nice size black frames. They are of a good quality plastic, with a Matt included, giving you two size image options. The back of the frame is a heavy cardboard with secure supports to hold the frame, picture and backing together and the frames can be hung vertical or horizontal. I recommend these frames.. Robin. Beaverton, OR. Sun Jul 05 2026

Bring timeless character to your home décor with this picture frame featuring an ornate vintage-inspired design. Designed to display photo without/with mat, it offers flexible presentation options. The frame can be displayed vertically or horizontally on a wall or tabletop using the built-in stand and hanging hardware. Crafted from durable PS material with a refined matte gold finish, it complements traditional, vintage, transitional, and classic interiors while helping showcase cherished memories, artwork, certificates, and photographs.

This frame is exactly as pictured. Its lighter feeling than I thought, but it has options for hanging it on the wall or setting it up. I like the clear plastic vs glass in the frame as well, less room for accidents. The color is beautiful and it almost has an antiqued effect on the frame.. Jennifer. Winterville, NC. Fri Sep 11 2026

Add a touch of stylish rustic charm to your home decor with this beautiful photo frame from Malden International Designs. This decorative, denim blue frame is the perfect way to display your treasured photos. This frame features a rustic wood-grained surface and ridged profile. This picture frame has an easel back, making it ideal for displaying on a tabletop or shelf and the hardware on the back makes it easy to hang on a wall. A durable glass front will protect and showcase your precious memories for years to come. Swap out photos easily with swing tab closures. This one-of-a-kind frame makes a great gift for birthdays, holidays, and more.

Studio 500 appreciates the many moments that makeup life and believes that the beauty of a moment captured within an elegant frame inspires people to admire the occasions that have brought happiness. Marriage, children, or the places that you have traveled to, all memories that make your heart swell, deserve to be remembered. Displaying these moments in these frames is a way to continue those feelings and remind ourselves of the wonderful experiences Studio 500 has gathered through life, as well as the ones to come.

These pictures are so different. The price wasnt bad either. Got these on sale for nothing hardly but I did wanted them a little bigger but still satisfied. It didnt take long to unwrap and put it on my wall or tv stand but I moved them to my wall. Highly recommend. Nice pictures.. Earlline. Colonial Beach, VA. Fri May 06 2022

Display your photos and cherished memories with this wall mounted collage photo frame. This frame is composed of plastic with modern edging for a contemporary look. This chic, vertical and horizontal frame is perfect for displaying photos, certificates, art paintings, or postcards. Ideal for birthday, wedding, graduation, and baby gifts. Suitable for living room, bedroom, office, hallway and staircase. Easy to use, turn the metal fastener to unlock the frame and back cover, take out the film, put in the photo and put back to close. Then use the brackets on the back of the frame to mount it. Decorate your home while adding a modern and contemporary charm!

Well designed, the notches for the art on the backside keeps everything in place and from spinning. Would be better with slightly upgraded materials from the plastic. Michelle. Carmel, IN. Tue Jul 28 2026

Beautiful color. Exactly portrayed like image on phone. Reasonable price. Delivered on time. Looks nice on my dining room table.. Alexandra. Bethlehem, PA. Thu Jun 25 2026

Transform your home decor with our oversized mat picture frame, designed to enhance any space with its sleek, minimalist style. Crafted from durable PVC with a slim molding in a classic black finish, this frame is built to last while adding a stylish touch to your home or office decor. The versatile design includes hanging hardware and allows for both horizontal and vertical display options, making it easy to showcase your cherished memories however you choose. Whether you're displaying a photo without the mat or a photo using the included mat, these black picture frames offer flexibility to suit any style or setting. Featuring a polished plexiglass front, the picture frame ensures a crystal-clear view while offering protection for your photos or artwork. The sturdy backboard securely holds your pictures in place, while the easy-to-use turn points make updating your display simple, letting you refresh your decor whenever inspiration strikes. The modern, thin profile of this gallery style frame complements any interior. Whether you’re curating a gallery wall, updating your office decor, or simply highlighting your favorite family memories, our high-quality picture frames are designed to make your photos stand out while protecting them for years to come. Choose Americanflat for your framing needs and experience the beauty of true craftsmanship. Each frame is thoughtfully designed with attention to detail, ensuring superior quality from start to finish. With our careful, protective packaging, your photo frame will arrive in perfect condition, ready to showcase your favorite moments.

Love these interchangeable photo frames, I got a set of four and I think I need two more to complete my picture wall.. Winsome. Huntington Beach , CA. Tue Aug 04 2026

Nice quality and the coloring gives it some depth. Works great with our wood tones and the white in our kitchen. It brings the two together.. Nicole. Pleasanton, CA. Tue Jan 31 2023

With clean lines and a profile, the picture frame is ideal for most modern decor needs. Featuring lightweight but sturdy construction, this sleek picture frame molding boasts a finish sure to impress without breaking the bank. Sharp and bold, the picture frame is the perfect touch of modernity.

I bought several to frame art work. I chose gold. They turned out very beautiful.. Sarah Beth. Madison, MS. Mon Dec 26 2022

Vintage Picture Frame for You

With clean lines and a square profile, this modern gallery wall set really makes your most precious moments pop. Arriving in a set of four, these frames are made from polystyrene in a neutral finish, and they come with a cardboard backing. In the middle, these frames feature a clear acrylic protector that keeps your pics free from dust, dirt, and other debris. A slide-in design makes it easy to add and remove your photos. Plus, these frames have hanging hardware included. Available in a variety of sizes to choose from.

Feels cheap but looks alright.. Kaitlyn. Milwaukee, WI. Fri May 15 2026

Bring vintage farmhouse charm to your indoor walls with this vertical arched window collage frame. Designed with nine uniform slots for standard 4×6 photos, it neatly displays wedding pictures, family memories and travel snapshots. Lightweight PVC prevents drywall sagging and guards photos against dust. Fully pre-assembled for easy wall mounting, it also serves as a thoughtful gift for weddings, anniversaries and housewarmings.

Light wight. Fit all my pictures perfect. Looks very nice.. Wanda. Dickinson, TX. Sun Sep 20 2026

Capture your precious family memories in a dynamic wall display designed by Kate and Laurel. The Gibson Coastal Frame Set is meant to preserve your family pictures forever while seamlessly blending into your decor. Each frame includes a mat perfectly sized for a photo, piece of art, certificate, and more. The Gibson style takes inspiration from the simplicity of Scandinavian design, giving it a transitional aesthetic that fits in any room of the home. These contemporary frames display your photos under glass to keep them protected from everyday wear, ensuring your precious memories last for generations to come. Mount a Gibson picture frame on the wall with its triangle wall hangers or standing on a console table. Hang them as one unit together or spread this collection throughout your home.

These are nice. Good value for the price.. Matthew. Rockville, MD. Thu Oct 08 2026

This ornate vintage picture frame is designed to display without a mat or with the included mat. Crafted from durable PS plastic, it features a decorative antique-inspired finish that complements traditional, vintage, and classic interiors. The versatile design allows for both wall mounting and tabletop display in vertical or horizontal orientation, making it suitable for living rooms, bedrooms, offices, hallways, and other decorative spaces

This frame was perfect for our print. Its very lightweight. Its well made and looks great. We like the design and that its not just a basic black frame. It elevates the look. There is also no glass just a plexiglass material.. Bg. Fort Wayne, IN. Tue Sep 22 2026

High quality black and champagne domed composite picture frame. Beautifully finished picture frame that will be a great decorative addition to any room. Comes with a two way easel for vertical or horizontal table top display, and hangers for vertical or horizontal wall mounting. High quality black velvet backing. Picture frame comes with glass to protect your photo, and is individually boxed.

This is a very nice looking and well constructed frame. It is perfect for the picture I needed it for!. Anonymous. Cincinnati, OH. Sun Aug 25 2019

With sturdy frame, high definition cover, safe packing, picture frame will protect your photo and give a clear view. The display size will be 0.5inch smaller than the photo size to better stable the photo and prevent it from falling off.Spring type action to remove the backing, can be hung horizontally or vertically.