The design of the base clock was inspired by a visual language the designers developed by gathering industrial production archetypes. They took industrially determined shapes and details and used these characteristics to create a new shape. Since the shape is unique yet recognizable, the design is open to interpretation. Everyone sees something else, which, to Kranen/Gille, is the definition of a kind design. The base clock is handmade by Cor Unum, a ceramic art centre based in the Netherlands.
