I keep getting emails to rate my recent purchase, but I've been hesitant to rave about it too quickly. My last heated blanket I also bought in an October, though two years ago, and I loved it, gave it a great review on another website. By the time actual blistering snowy winter hit, I had the thing on 10 and it would only faintly heat up. I've only had this one a month and it's been great! It's very soft and fuzzy, looks like a normal blanket instead of fleece. It's pretty warm on it's own. I've only set it on Low so far and even sometimes that's too warm for me (and I'm cold most of the time!). So so far, it's the best electric blanket I've ever owned. Pricey, but worth it. I hope I don't eat my words when snow starts to fly, but at the rate things are going, I have high hopes that it will still be wonderful.