Kit Kemp's signature aesthetic and distinctive sense of color shines through in each iteration of this kinetic, retro inspired design. Evoking the shifting patterns and reflective surface of a lily covered water feature, each rug tells the story of refracted light through the seasons. Artfully rendered in micro hooked wool, for distinctive definition of form and color, as well as long lasting beauty and durability. One of the modern creations from the design collaboration between Annie and Kit Kemp, co-owner and Creative Director for Firmdale Hotels, united by their passion for colorful and carefree design, redefining contemporary Arts and Crafts for everyday life.

Ordered this to update my kitchen vibe. Love,love this. I smile every time I walk into my kitchen.. Denise G.. Us, United States. Sat Feb 28 2026

Part of our best-in-class collection of design-focused, machine-washable rugs. The Seneca machine washable rug combines elegance with everyday practicality. Featuring a stylish chevron pattern, it brings a touch of beauty to any space. Easy to clean, stain-resistant, and machine washable, it's designed for real life. With an anti-slip backing, pet and kid-friendly durability, and a low-profile softness underfoot, this rug is as functional as it is beautiful.

Absolutely obsessed with these rugs. They grip the floor. The color is vibrant. They lay flat immediately. I love them.. Laurie. Clayton, NC. Tue May 05 2026

Our bestselling Poppy Handwoven Wool Rug instantly enlivens any space with its intricately handwoven stripes. Durable, densely woven, and softly textured, it's low-maintenance and will hold up well in busy spaces. Place it in a hallway or living room to add warmth and carefree sophistication.

Most beautiful rug ! Absolutely love it !. Felisa. White Plains, NY. Sun May 17 2026

Elevate your living space with the warmth and elegance of this oversized area rug. Expertly crafted using a power-loomed technique, it features a modest, low-profile pile for a sleek and comfortable underfoot experience. Inspired by the serene beauty of the seaside, the rug is made from natural seagrass—renowned for its durability, sustainability, and organic charm. Its herringbone weave introduces subtle texture, adding visual depth and a relaxed, coastal feel to your space. A softly toned border frames the natural fibers, enhancing dimension and offering a clean, tailored finish that complements a wide range of interiors. Manufactured with attention to detail, this rug embodies a refined blend of style and craftsmanship. Whether placed in an entryway, beneath a dining setup, or as a grounding element in your living area, it brings functionality and fashion together effortlessly. Embrace the natural aesthetic and timeless appeal of this seagrass rug—a statement piece designed to enrich your home for years to come.

Love it! Paired beautifully with my porch concept! Just as described and its sturdy!. Anonymous. Tue Feb 24 2026

Part of our best-in-class collection of design-focused, machine-washable rugs. The machine-washable version of one of our most popular Kit Kemp rugs, this retro-chic, nature-inspired pattern will enliven any space in need of easy-to-clean convenience. It's perfect for homes with pets and ideal for high-traffic areas like kitchens, mudrooms, and entryways. It lies flat and remains soft underfoot, with no pilling or shedding, even after multiple washes. An anti-slip backing ensures the rug stays firmly in place.

Perfect for our beach bathroom. June. FL. Sun Jun 07 2026

This area rug brings a coastal feel and grounded style directly into your home. It's machine-loomed from seagrass, creating organic variation that gives the surface rich, tactile definition. A crisp fabric border neatly frames the edges to bring a tailored, clean-lined look to the woven design. The low-profile construction keeps it streamlined, making it a breeze to layer into various layouts. It also features a natural resistance to fading and stains, meaning it easily stands up to daily wear while keeping your floors fresh.

Looks amazing in my hallway. It’s thick and high quality.. Anonymous. Fri May 29 2026