Introducing ArteBella A superior Italian-made hair dryer that lets you experience l’ultima prestazione — the ultimate performance. The Italian AC motor is calibrated to reach an air speed of 90 miles per hour, when the concentrator is attached, for superior drying performance to attain the flawless, salon-quality finish you desire — stunningly gorgeous, frizz-free hair. This mastery of Italian engineering and craftsmanship brings with it a hair dryer that lasts up to three times longer than traditional AC motor hair dryers produced in China. ArteBella performance is so unique and so is its luxurious feel. Its double-walled nylon construction makes the dryer lightweight, so you can hold it comfortably anywhere along its body to create the latest looks with exceptional results. ArteBella is your tool for bei capelli — beautiful hair!