Coir or coconut fiber is a natural fiber extracted from the outer husk of coconuts and is widely used in products such as floor mats, doormats, brushes, and mattresses.FEATURE:Coconut Coir: The doormat is made of 100% pure coconut coir, which is one of the strongest natural fibers in the world. The material easily captures moisture, dirt, and other particles.Attractive Design: The eco-friendly material has a heavy-duty .60” thick pile, and is made so there are no patches where you can see through the mat. With coconut coir doormats, some shedding is inevitable, but through our professional shearing procedure we’ve reduced it to a minimum.Low Maintenance: It is water-resistant, and will dry quickly. Simply shake it out or vacuum it once in a while, and let the coir do the rest.Indoor and Outdoor: The rug is designed specifically for both indoor and outdoor use, making it ideal for any room or entryway in your home. Built to last, the durable material will withstand whatever weather or conditions come its way.Great Gift: Easy to use and even easier to love, the coco coir doormat is a great low-maintenance gift, and ideal for both friends and family alike.