This area rug is this manufacturer’s response to market demand for clean, transitional designs in rugs that work equally well in traditional and contemporary homes. The collection’s unique purity and clarity of color are achieved by selecting only the purest premium New Zealand wool as a canvas for their exciting new color palette. Many of the designs in this collection are accented with viscose for silky softness to outline patterns and further highlight the softness of the wool. This innovative collection is hand-tufted in India.