Marketing copy new: The Brompton Soft Cushion Waffle Shower Mat features skid-resistant suction cups to help hold it securely in place, and its cozy cushion texture adds comfort, creating a relaxing shower experience. This product is treated with an agent to resist mildew. The phthalate-free bath mat fits standard-size tubs and can be easily cleaned by wiping with a damp cloth. (For best results installing tub mat: Make sure tub is clean. Wet tub. Place the mat in the center of the tub and press firmly to anchor suction cups. Continue filling the tub and step carefully onto a mat in 5 to 6 places to ensure the mat is anchored to the tub. After use, remove and rinse thoroughly, wipe clean with a damp cloth and mild bleach.)