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Kenneth Cole retail has expanded throughout the United States and abroad and the award-winning Kenneth Cole Reaction label is rapidly becoming a significant force in online retail. His marketing savvy has earned the Company a renown image as a forerunner of fashion and trends.
His controversial advertising campaign has garnered worldwide attention for its humor and social consciousness. In 1985, Kenneth Cole was the first member of the fashion community to take a public stand in the fight against AIDS. Since then, he has continued to support the global fight through both personal and corporate initiatives including the dedication of an ongoing portion of marketing budget to public awareness initiatives. Cole continues to serve as a National Board Member of both amfAR: The American Foundation for AIDS Research since 1985 and the HELP U.S.A. Homeless project since its inception in 1987.
Kenneth Cole has been recognized for his design and business talents as well as for his philanthropic involvement and has received many honors to that effect. The Reaction label is a product of this philanthropic mindset. Each piece, created under the Reaction label, was done with a stylish eye and refined with an elegant touch. From the beautiful cowhide leather to the sturdy 1680D polyster, Kenneth Cole has designed his luggage with both the traveler and the style oriented person in mind. Quality is never sacrificed for design but embraced on all levels.