Having been involved in the family’s nursery for as long as he’s been able to walk and talk, Jed Loveday-Brown decided to officially join the business in 2004 by taking on the role of Nursery Manager. Building on their history and success, he has been able to take this established business in new directions by providing a current perspective on the future of the industry. He recognized that making ongoing choices to increase the sustainability of the nursery’s operations was key to their continuing growth. Jed’s leadership is based on a lifelong commitment to environmentally sound practices that reflect new dimensions of innovation in sustainable horticulture. As part of this commitment, Jed and his wife took over the ownership and operations of EcoForms in 2008. We are proud to be the next generation helping to grow a more secure, more sustainable future.