Customers consistently praise the exceptional softness and absorbency of these towels, often describing the material as feeling like a cloud. The quality and texture are frequently highlighted as superior, with many appreciating the organic nature of the product. The color selection is also a positive point for many users. However, some reviews indicate that the towels may take longer to dry and can leave lint.
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Step out of the shower and into the indulgence of Cloud Loom. Bathing becomes a blissful ritual when you introduce organic, long-staple Turkish cotton, loomed into a lofty, plush towel that’s exceptionally soft, thick, and luxurious. More than just cozy, the long loops are absorbent, quick to dry, and made to withstand years of regular use for those who like their towels full and fluffy.
Features
We recommend machine washing on a gentle or delicate cycle with colors, cold water, and a natural, plant-based laundry detergent. Avoid chlorine bleach and fabric softeners. GOTS prohibits chlorine bleach in textile processing, so we use hydrogen peroxide for our whites. Non-chlorine bleaches are best since chlorine can turn cotton yellow and weaken the fiber. Fabric softeners and dryer sheets reduce the absorbency of cotton textiles and are not recommended. If you can air-dry your towels, do. It brings the outside in and saves energy. Machine drying is best at a low temperature — trust us, everything still dries. Drying towels at high temperatures makes them feel hard and lose their soft plush. Place a set of our wool dryer balls inside the dryer to naturally soften the fabric and reduce drying time. Do not use fabric softeners. For the softest towels, tumble dry low and remove promptly.
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