Customers praise the product for its high-quality linen material, noting its softness and comfort. Many reviewers appreciate the product's excellent quality and find it to be a great value. The colors are generally well-received, matching expectations and existing bedding. Some customers mention that the material gets softer with each wash. However, a few reviewers noted that the product can be prone to wrinkling and that some pillowcases were a bit small for standard king-sized pillows.