The Ritz Gear Conic Dish photography flash diffuser has a special design with a cone-like shape, a silver coated rear inner side and a silvery coated cone on the inside of the front diffuser. The latter works just like a Sock Diffuser for Beauty Dish. The special design of the light shaper of the main part of the flash light from the inner cone is redirected toward the rear inside. The inner side reflects the light to the front, so that it exits through the front diffusor. Bouncing the flash on the two specially aligned inner surfaces is achieved a relatively directional light. The light in the center is the strongest, but without a hot spot is formed, while the brightness decreases outwardly in a flowing course. This is ideal for making a subject from the background. It takes a few seconds to set-up and attach the Ritz Gear Conic Dish macro flash diffuser on the flash. It is attached directly to the flash with a built in adjustable hook & loop fastener. Without any additional stuff needed. No extra straps, brackets, screws etc. Just the Ritz Gear Conic Dish and your speed light. Its ultra-lightweight construction and soft mount eliminate any risk of damaging or scratching the flash unit. A flash built-in wide panel helps to distribute the light evenly. You can still gel your flash.