It is a trademarked branded item for the bed itself with its unique features, it will go beyond the known benefits one might receive with a power lift chair. If you are looking to ease the burden of care for yourself or a loved one chair bed is the best. It also helps in self-transfers from bed to standing in independent living arrangements with all its safety measures. Because of the unique positions and motion of this bed, this cannot be attached to a headboard and or fit inside a bed frame. Lastly and most importantly, it allows people who had been confined to a power lift chair in their living room to now sleep in the bedroom again.