Customers praise the product for its beautiful appearance and exceptional softness, with many describing it as cozy and fluffy. The comfort level is also frequently highlighted, with users expressing a desire to stay snuggled in bed. The texture is noted as soft to the touch, and the product is appreciated for its temperature control, being light yet warm. However, one reviewer mentioned that the comforter is more for show than for winter warmth, and another felt the king size could be larger.