Waffle Bath Towels

Eggnog

Take a historical walk with a cotton towel and witness the exquisite craftsmanship of rock-cut tombs in waffle patterned-style cotton towels woven with the highest quality cotton. With their vivid color options, the cotton towels will suit you and your home very well. Its stylish and versatile design allows you to use the towels as shawls, throws, and blankets providing you with the perfect fashion. Woven with the old techniques of skilled craftsmen, are very soft, dry quickly, and are durable for a long time. Thanks to these features, cotton towels are great for beach, hotel, and home use.

Soooo lightweight yet absorbent. Wish they were a little better quality though. Tiffany. Zionsville, IN. Sun Jun 07 2026

White

Our Spa Waffle Cotton Towel 6 Piece Set provides the perfect textured update to your bathroom decor. This 100% cotton towel set features an all-over waffle combed jacquard design for a rich texture, while the velour dobby cuff adds a stylish contrast touch for an updated look and feel. The 600gsm weight makes each towel soft yet also lightweight and quick-drying, so it does not get weighed down by moisture throughout the day. These towels are also finished with a Silvadur™ antimicrobial treatment providing built-in freshness protection, inhibiting the growth of odor-causing bacteria, and keeping linen newer, and longer. Active for multiple washes, this treatment delivers long-lasting durable odor protection performance. In addition, this towel set is also Made in Green by OEKO-TEX certified, meaning they do not include any harmful substances or chemicals while also using sustainable processes and socially responsible working conditions, for the best in quality comfort and wellness. Complete the look with a coordinating Spa Rug and Spa Waffle Shower Curtains, available and sold separately.

Very pretty bright, white honeycomb towels. They are very soft. This type of towel dries quickly which is what I was looking for since I’ll be used for summertime guests.. Ballroom Dancer. New England. Tue Jun 16 2026

Bath Towel - 1 Pack, Ocean

Who says you can't have it all? Uchino has used their Japanese ingenuity to craft an amazing towel that combines the best of two technologies into one: the fast-acting absorption of their air waffle towel on one side, reversing to a double pile construction of soft comfort. The result - is the Waffle Twist towel, which is the only towel you will ever need! It’s 100% cotton, lightweight, and extremely absorbent. Available in solid colors - both your bathroom and your body will thank you.

I love the towel in Ocean. An unusually light blue with a lot of green in it. And a terrific towel. I've had others for about 7 years.. Laura. Austin, TX. Thu Jun 04 2026

8 Piece Towel Set, Gold

Give yourself the comfort of a relaxing spa day at home with our Zero Twist Cotton Bathroom Towel Set. Crafted from cotton and includes 3pc, 6pc, 8pc, 9pc and 12pc options, the special zero-twist weave makes these towels plush and the perfect bathroom essentials for people with sensitive skin. Our fluffy cotton towels feel incredibly soft against your skin and are highly absorbent to help get you dry quickly. Featuring a honeycomb waffle texture, these towels are smooth and get softer after every wash. For your convenience, the attached hanging loop allows you to easily hang your towel and keep it off the floor. Instantly update your master bathroom, powder room, or guest bathroom decor style with any of the versatile solid color options available

These towels are a beautiful color and look great on the rack! My main concern is I have had them for months and they are still shedding little pills when I dry off.. Laila. Sat Apr 04 2026

Eggnog

Take a historical walk with a cotton towel and witness the exquisite craftsmanship of rock-cut tombs in waffle patterned-style cotton towels woven with the highest quality cotton. With their vivid color options, the cotton towels will suit you and your home very well. Its stylish and versatile design allows you to use the towels as shawls, throws, and blankets providing you with the perfect fashion. Woven with the old techniques of skilled craftsmen, are very soft, dry quickly, and are durable for a long time. Thanks to these features, cotton towels are great for beach, hotel, and home use.

Very plush and absorbent! The towels hold up well thru washing and drying. Very soft and luxurious feeling.. Louanne. Mon Mar 09 2026

Faded Black

Elevate your showering routine with this complete 6-piece Adilynne Waffle bath towel set. Crafted from 100% natural cotton, this coordinated collection includes 2 washcloths (14″ × 14″), 2 hand towels (20″ × 37″), and 2 bath towels (32″ × 62″). Each piece is intentionally oversized to allow for 12–15% shrinkage, creating deep waffle honeycombs that offer gentle exfoliation, super absorbency and allow the towel to breathe. The signature waffle weave dries up to 40% faster than traditional terry—so your towels stay fresh. Designed to bring a high-end, spa-inspired look to any bathroom, the towels hang beautifully and instantly elevate your home. Even better, the fabric becomes softer and more luxurious with every wash, making this a smart investment in long-lasting comfort. OEKO-TEX Standard 100 certified and free from defoliants and synthetic dyes, this set combines style, sustainability, and practical performance in one.

These towels are absorbent, elegant, and lint free. I bought 2 different colors for different bathrooms and both are beautiful.. Shari. Lafaytte, CO. Sun Jun 07 2026

White

Elevate your self-care ritual with the DKNY PURE Yarn Dyed Waffle Bath and Hand Towel 4-piece Set. The cozy waffle texture is woven from 100% unbleached cotton, which is hypoallergenic for the most sensitive skin types. The soft and highly absorbent set includes two bath towels and two hand towels in chambray or a natural hue.

Very prompt service….these towels are of such high quality. Barb. Longmont, CO. Wed Mar 18 2026

Blue

Wrap yourself in the luxury of the DKNY Metro Tile Quick Dry Bath and Hand Towel 4-piece Set. Made from 100% cotton, this plush set is designed for softness, fast absorption, and quick drying, bringing a touch of spa-like comfort to your daily routine. The zero-twist terry technique makes each towel irresistibly soft while maintaining a lightweight feel. With two bath towels and two hand towels in each set, this set is perfect for adding a pop of style and practicality to any bathroom.

Just beautiful and are very absorbent!. Robin. US. Fri May 01 2026

6 Piece Towel Set, White

Enjoy everyday comfort with our Diagonal Ribbed Towel, made for dependable use and a soft touch.Woven with zero-twist yarns, this towel feels plush and gentle on the skin — perfect for your daily routine. Its 500 GSM weight strikes a practical balance between absorbency and quick drying, so you can count on it to perform after every wash.The diagonal ribbed texture isn’t just stylish — it also helps improve airflow, allowing the towel to dry faster between uses. Durable, soft, and easy to care for, it’s a smart choice for any bathroom setup.

These towels are soft and absorbable!. Nancy. Evans, GA. Wed Jun 17 2026

6 Piece Set, Eucalyptus

Bring a refined, modern feel to your bathroom with this textured woven bath towel set. Thoughtfully crafted from breathable cotton, these towels feature a dimensional rice weave pattern that balances absorbency with improved airflow for everyday use and comfort. The woven construction adds subtle texture and visual depth, offering a polished alternative to classic terry. Made with OEKO-TEX® Standard 100 certified materials, this set is designed for everyday use and lasting appeal.

Gray

A must-have in any bathroom, towels create a more welcoming atmosphere as they serve an essential function, whether that's helping you dry off after a relaxing shower or giving you a spot to dry your hands. This six-piece set, including bath towels, washcloths, and hand towels, is crafted from 100% cotton, so they're hypoallergenic and antimicrobial. They sport a subtle ribbed texture for just a touch of contemporary style. Plus, they can be placed into the washing machine for fuss-free upkeep.

I am very happy with my purchase. The towels are of very good quality and do not get damaged in the wash. The sizes are also excellent. I recommend them.. Anonymous. Sat Apr 11 2026

Gray

Cotton 6 Piece Bath Towel Set

Silver

With the popularity of waffle fabrics and weaves, this towel set was inspired by the casual subtleties of easy living. A beautifully textured jacquard design with a two-tone appeal will enhance any bathroom. Soft tonal combinations in the jacquard towels are paired with a solid terry coordinate towel set for the perfect look. The solid towels have a simple dotted ticking stripe dobby that mimics the jacquard design on a smaller scale for great balance. Absorbent and wonderfully soft, your guests will want to take these home with them.

Love, love these towels large and absorbent!. Trish. Saint Charles, IL. Wed Jun 17 2026

White

True to form, this luxuriously lightweight Air Waffle Cotton Bath Towel delivers on the promise of fast-acting absorption. With its 100% cotton composition and beautifully woven waffle texture, you will be thrilled with its touch-and-go quick-dry capabilities that allow you to bathe and repeat as often as you like.

Gray

This plush and absorbent bath towels, ultimate comfort after every shower. Quick-drying and durable, bringing spa-like comfort to your daily life.

Black

This product is a luxurious European-style fabric towel that is as beautiful as it is functional.

It works fine, but wish the fabric/texture was softer.. Leeling. Westbrook, CT. Wed Oct 13 2021

Cream

Complete your entire bathroom with this 6-piece Adilyn waffle weave bath towel set, designed for everyday comfort and function. Crafted from 100% natural cotton, this coordinated set includes 2 bath towels (32″ × 62″), 2 hand towels (20″ × 40″), and 2 washcloths (14.5″ × 14.5”). Each piece is intentionally oversized to allow for 12–15% shrinkage, forming soft waffle honeycombs that increase surface area to absorb water efficiently while remaining breathable. The signature waffle weave dries up to 40% faster than traditional terry towels, helping towels stay fresh and ready between uses. Naturally thin, lightweight, and compact, this set saves space in both the laundry and linen closet while delivering excellent performance. OEKO-TEX Standard 100 certified and free from defoliants and synthetic dyes, this set offers a clean, safe, and sustainable choice for daily use.

These towels are absorbent, elegant, and lint free. I bought 2 different colors for different bathrooms and both are beautiful.. Shari. Lafaytte, CO. Sun Jun 07 2026

6 Piece Towel Set, Beige

Add a touch of luxury to your self-care sanctuary. The 6 Piece 100% Cotton Towel Set features a zero-twist technique to be absorbent and quick drying. Combed cotton at 500 gsm offers towels that are exceptionally soft on the skin and perfect for all of your bathing needs.

Perfect for a small bathroom/laundry. Lisa. US. Thu Jun 04 2026

Chocolate

Keep yourself cozy and warm after a bath or shower with our Zero Twist Cotton Bath Sheet Set. Our fluffy cotton bath sheets not only feel soft against your skin, but they're also highly-absorbent to help get you dry quickly. Crafted from cotton with a special zero twist weave, these plush bath sheets are perfect for people with sensitive skin. Featuring a honeycomb waffle texture, these oversized towels are smooth and get softer each time you wash them. For your convenience, the attached hanging loop allows you to easily hang your bath sheet and keep it off the floor. These luxurious bathing essentials come in a variety of solid colorsto coordinate with any bathroom decor style.

These are absolutely amazing!!! So soft and HUGE.. Anonymous. Sat May 02 2026

Green

This plush and absorbent bath towels, ultimate comfort after every shower. Quick-drying and durable, bringing spa-like comfort to your daily life.

The soft and water-absorbing experience of this set of four microfiber towels. These lightweight towels are large in size, measuring 27 inches x 55 inches (68.58 cm x 139.7 cm), designed to make you feel comfortable after a bath or shower. Waffle woven towels save you more space, while the microfiber material ensures quick drying and excellent water absorption. The set includes four bath towels for easy replacement. These towels not only absorb water but also do not shed fibers, ensuring that you feel clean and fresh every time you use them.

White

This 4-piece bath towel set transforms your bathroom into a relaxing, spa-inspired retreat while providing the performance needed for busy households. Crafted from 100% Turkish cotton, these towels bring hotel-quality luxury and a refreshing drying experience to your daily routine. The substantial 600 GSM weight offers an ideal balance of thickness and absorbency, creating dense loops that quickly absorb moisture while maintaining a quick-drying feel. The large size provides excellent coverage and comfort, making them an easy addition for every member of the household. Plus, each towel is carefully crafted with double-stitched edges to improve strength.

Soft and absorbent towels great for the the master bathroom.. Anonymous. Mon Jun 01 2026

White

This 4-piece bath towel set delivers a classic, functional update to your linen closet or towel rack. Crafted entirely from 100% cotton, each towel features a midweight looped construction designed to efficiently wick away moisture while remaining breathable. The solid-colored design incorporates a clean dobby border, providing a tailored and finished look that coordinates easily with any aesthetic. They're fade-resistant to hold up through regular laundering and daily routines, ensuring a reliable option for your home. Plus, they're machine-washable and low-linting to make routine cleaning and maintenance straightforward.

Perfect towels soft big and wash well!. Jennifer. West Islip, NY. Sat May 30 2026

Blue

Upgrade your bathroom with the Modern Threads Oxford 6-Piece Towel Set, made from ultra-soft, 100% cotton with a plush 550 GSM weight for superior absorbency and comfort. Each set includes 2 bath towels, 2 hand towels, and 2 washcloths—perfect for daily use or guest bathrooms. The set features a stylish mix of yarn dyed Oxford stripe jacquard and solid towels, blending classic design with everyday functionality. Durable, machine washable, and made to get softer with every wash, this towel set brings spa-like comfort and lasting quality to your home.

Soft vest quality this is a beautiful set.. Syndie. US. Mon Jun 08 2026

Ivory, 12 Pc Towel Set (4-Bath, 4-Hand, 4-Face)

Experience the difference of superior craftsmanship with our Zero Twist waffle-weave textured towel set. Made from 100% medium-weight cotton and available in 3, 6, 8, 9, and 12 ply options, these towels are built to last, offering exceptional durability and quick-drying performance. The zero twist weave creates a plush, absorbent texture that stays soft wash after wash. Elevate your bathroom with a touch of spa-like luxury and enjoy the lasting comfort of these premium towels.

Very soft. Excited to use these.. Catherine. Yakima, WA. Wed Mar 11 2026

Petal

Elevate your bathroom experience with Modern Threads' Waffle Towel Set. This stylish set combines a modern waffle weave with plush ribbed terry for unmatched softness and absorbency. It includes two bath towels, two hand towels, and two washcloths, offering a complete and coordinated look. Crafted from high-quality terry cloth, these towels provide exceptional comfort and quick-drying performance, making them both a chic and practical addition to your home. Transform your bathroom into a spa-like retreat with the elegant design and luxurious feel of Modern Threads.

Absolutely lovely towels. Beautifully made and absorb from day 1. Brittni. Frisco, TX. Mon Aug 11 2025

Taupe

Experience the luxury of our Cotton Waffle Jacquard Antimicrobial Bath Towel 6 Piece Set. Crafted from high-quality cotton with a waffle jacquard weave, these towels provide superior absorbency and a soft, plush feel. The antimicrobial treatment ensures lasting freshness by inhibiting the growth of odor-causing bacteria. Elevate your bath routine with this stylish and functional towel set.

Chocolate

Replenish your towel collection with the irresistible softness of our 100% Zero Twist Cotton Bath Towel Set. Our fluffy cotton towels not only feel soft against your skin, but they're also highly-absorbent to help get you dry quickly. Crafted from 100% cotton with a special zero twist weave, these plush towels are perfect for people with sensitive skin. Featuring a honeycomb waffle texture, these towels are smooth and get softer each time you wash them. For your convenience, the attached hanging loop allows you to easily hang your towel and keep it off the floor. These luxurious bathing essentials come in a variety of solid colorsto coordinate with any bathroom decor style.

Good quality and the perfect color I was looking for. Soft and wash well.. Amanda. Tue Jun 09 2026

Cream, Hand Towels - 2 Pack

Elevate your showering routine with this elegant set of two bath towels from the Modern Style waffle weave collection. Crafted from 100% natural cotton, each towel measures 32″ × 62″ before washing—intentionally oversized for full-body comfort—and shrinks to create deep waffle honeycombs with more surface area to absorb and wick water away from your body quickly. Thanks to the waffle weave, these towels breathe and dry up to 40% faster than regular terry, so they feel fresh and dry each time you wrap up. Designed to hang beautifully and add a spa-like, high-end touch to any bathroom, they instantly elevate your space. Even better, they only get softer and more luxurious after hundreds of washes, making them a smart investment in everyday comfort. OEKO-TEX Standard 100 certified and free from defoliants and synthetic dyes, so you can enjoy both style and sustainability in one.

Excellent towel for half bath. Stylish yet soft and absorbent. Wasn’t sure about size but washed and dried them and they are great fit.. Michelle. Mon Apr 27 2026

Chocolate

Replenish with Irresistible Honeycomb SoftnessReplenish your collection with the irresistible comfort of the Honeycomb Bath Towel Set. Crafted from zero-twist cotton, these fluffy towels feel exquisitely soft against your body and are highly absorbent to help wick moisture away quickly. The premium weave and plush feel make them a superior choice for those with sensitive skin.Each towel features the signature honeycomb waffle texture and is designed to soften with every wash. For your convenience, a practical hanging loop is attached. These luxurious bathing essentials are available in a range of solid colors to instantly coordinate with your existing decor style.

Adobe

Enjoy comfort and cozy in your daily routine with a towel designed for softness you can see and feel. Its soft ribbed texture creates a cozy hand feel that’s gentle against skin while still being practical for everyday use. The overall style of this collection is relaxed and versatile, making it an easy addition to a wide range of styles. Thoughtfully made with care, this cotton towel balances everyday function with luxury in mind.

Great towel set. I got two sets and they are super soft. I got another set of Ounia and those were a bit softer but these are really good as well. Diane. Auburn, NH. Wed Jun 03 2026

Bath Towels - 2 Pack, Cream

Refresh your daily routine with this pair of Adilyn waffle weave hand towels. Made from 100% natural cotton, each towel measures 20″ × 40″ before washing — designed oversized to allow for shrinkage of 12–15% to form waffle honeycombs that boost absorbency and airflow. The waffle weave wicks moisture quickly and dries up to 40% faster than traditional terry cloth, so your towels are ready whenever you are. Lightweight and compact, they’re ideal for bathrooms, gyms, or travel. These towels balance timeless European-style simplicity with dependable performance, offering softness, durability, and efficient drying. OEKO-TEX Standard 100 certified and free from defoliants and synthetic dyes, these hand towels meet the highest standards of safety and sustainability while delivering pure comfort and practicality.

Gold

Ultimate Spa Comfort for Your HomeTreat yourself to the comfort of a relaxing spa day at home with the Honeycomb 8-Piece Towel Set. Crafted from pure zero-twist cotton, these plush towels are designed to feel ultra-soft against your skin and are highly absorbent to get you dry quickly. The special weave makes them ideal for people with sensitive skin.The distinctive honeycomb waffle texture adds a modern touch and airiness to your decor. Designed to grow softer with every wash, these versatile solid-color towels instantly refresh your master, powder room, or guest bathroom style. For your convenience, an attached hanging loop allows for easy, neat storage.

I couldn't decide between 3 or 4 stars. The towels are thicker than I anticipated and the color on the webpage was accurate to what we received. However, the trim on 1 large towel was not sewn correctly and has pulled off the towel in the middle. The result is a new towel that looks ragged. The rest of the towels are fine, though.. Lisa. Missoula, MT. Sat May 16 2026

Eucalyptus

Soft , resilient and beautiful. Jenny. US. Thu Mar 26 2026

Coral

Upgrade your bathroom with the Modern Threads Organic Vines 6-Piece Towel Set, made from ultra-soft, 100% cotton with a plush 550 GSM weight for superior absorbency and comfort. Each set includes 2 bath towels, 2 hand towels, and 2 washcloths—perfect for daily use or guest bathrooms. The set features a stylish mix of yarn dyed Oxford stripe jacquard and solid towels, blending classic design with everyday functionality. Durable, machine washable, and made to get softer with every wash, this towel set brings spa-like comfort and lasting quality to your home.

The towels are very nice and the quality is not bad. Julian. Houston, TX. Wed Jun 03 2026

Navy

Brooks Brothers Herringbone Towel Collection is made with untwisted yarn to create a super-soft feel. Our ultra-soft herringbone designed towels guarantee everyday comfort and lasting freshness. Zero-Twist Turkish cotton is sought out for its sumptuous quality and plush, weighty feel.

Nice absorbing towels classy design.. Jo. Harrison Township, MI. Mon Apr 13 2026

White

Wrap yourself in comfort and functionality with the Honeycomb Waffle Border 6 Piece Towel Set. Our medium weight cotton towels provide comfort, durability and versatile absorption, perfect for enhancing your daily routine. These plush and fluffy towels will sop up moisture effortlessly, keeping you warm and dry. These quick-drying, double-ply towels effortlessly wick away moisture. The durable medium-weight cotton ensures these towels become a lasting addition to your bathroom.

These towels are nice, they wash very well too and have maintained their softness.. Shirley. Summerville, SC. Mon Jun 08 2026

White

This 4-piece hand towel set turns your daily bathroom routine into a luxurious, spa-like experience. Crafted from 100% Turkish cotton, this collection delivers a plush and fluffy texture that feels soft and gentle against your skin for everyday use. The substantial 600 GSM weight strikes the perfect balance between thickness and quick-drying performance, allowing the fabric to wick moisture away from your hands or face quickly and efficiently. These versatile towels feature enhanced surface area for water absorption while remaining completely breathable between uses. Plus, each towel is thoughtfully crafted with double-stitched hems to prevent fraying and maintain its shape through repeated laundering.

Great hand towels for the money.. Bradley. New Jersey. Sat Jun 13 2026

Charcoal

Lasting Quality with a Designer FinishInvest in the enduring quality of the Textu Ribbed Bath Towels. Crafted for durability from the 80% cotton and 20% viscose blend, these towels are enginee to maintain their superior softness and high absorbency, wash after brilliant wash.The vibrant, long-lasting colors and stylish two-toned ribbed design instantly brighten your bathroom. With straightforward, easy-care instructions and fade-resistant fabric, this set promises lasting beauty and performance without compromise.

Towels are absorbent and have a nice feel. Great for the guest bath room.. Kimberly. Helotes, TX. Thu May 14 2026

Soft Pink, Hand Towels - 2 Pack

Enjoy everyday comfort with the Ample Decor Mulaayam Collection Popcorn Pattern Towels, crafted from premium 100% cotton with a plush 550 GSM construction for exceptional softness, absorbency, and durability. The unique popcorn-textured design helps enhance moisture absorption for quick and efficient drying while providing a gentle feel against the skin. Lightweight yet thick, this towel offers the perfect balance of comfort and practicality for daily use. Ideal for bathrooms, guest rooms, kitchens, and other household settings, it maintains its softness and quality through repeated washing, making it a reliable and stylish addition to your home.

It worked for us but I wasn't really crazy out the purple.. Sharon. Scarsdale, NY. Mon Jun 08 2026

Linen

Who says you can't have it all? Uchino has used their Japanese ingenuity to craft an amazing towel that combines the best of two technologies into one: the fast-acting absorption of their air waffle towel on one side, reversing to a double pile construction of soft comfort. The results - the Waffle Twist towel, which is the only towel you will ever need! It’s 100% cotton, lightweight, and extremely absorbent. Available in 7 solid colors of white, gray, linen, ocean, orchid, ebony, and eucalyptus - both your bathroom and your body will thank you.

Extremely soft! A little bigger than I was expecting but worth the 5 star rating.. Lisa. Bethlehem, PA. Thu Aug 28 2025

Bright White

This Turkish 6-piece towel set is made from 100% Cotton with a thick, soft weave that feels plush after every shower. The machine-woven design offers quick-drying absorbency across bath towels, hand towels, and washcloths alike. Each piece features a dobby border and durable construction that stands up to daily use while staying soft wash after wash. With a balanced 600 GSM weight, these towels feel substantial without being bulky. We love that the set brings spa-level comfort into your home and to ensure it's free from harmful substances.

I truly love my towels,,there soft and the right size. Thank you so much.. Fredricka. US. Fri May 29 2026

White

Turn your everyday routine into a spa-like ritual with the DKNY PURE Yarn Dyed Waffle Body Wrap and Hair Wrap Set. The luxe waffle texture will embrace you with a comforting, soft feel, making every moment feel a bit more tranquil. The hypoallergenic 100% unbleached cotton will give even the most sensitive skin types a gentle touch. Cut the drying time with your skin and hair from the highly absorbent set in natural or chambray.

[This review was collected as part of a promotion.] This wrap set is pure comfort and functionality in one. The waffle texture feels soft yet absorbent, and the natural unbleached cotton gives it a clean, spa-like vibe. The hair wrap holds securely without pulling, and it’s perfect for keeping hair out of the way while I do skincare or let it air dry. The body wrap is roomy and cozy, ideal for lounging after a shower or during a self-care night. I love the minimalist design—it’s elegant, breathable, and feels gentle against the skin.. Taranadiscoveryhub_1255. Sat Apr 12 2025

Blue

Elevate your bathroom with this 6-piece Cotton Waffle Jacquard Antimicrobial Towel Set. Crafted from 100% combed cotton (600GSM bath, 550GSM hand/wash), it features Dupont Silvadur antimicrobial treatment for odor and bacteria control. Lightweight, quick-drying, and Made in Green by OEKO-TEX certified, it blends a clean, spa-like aesthetic with hygiene and sustainability.