Inspired by people who just don't understand. We don't say this to be mean, it's in a kind of sweet, sympathetic way. For example, someone might say to you, "I don't get it, could the Coma Inducer® be that great?". You're not mad that they don't understand, it's almost like you feel really bad for them, so you'd say "Aww Buddy, it is that great, maybe you've never had a Coma Inducer® and don't quite know what you are missing". It is void of judging, void of anger...it's just for that person who doesn't know any better. For friends, family, or even strangers that don't know any better, they simply deserve an "Aww Buddy". This ultra plush, frosted Coma Inducer® reverses to our silky smooth Bare Bottom® material. This combination produces mind-blowing comfort for your bed.