Customers praise the product for its exceptional softness and comfort, noting it feels luxurious and is perfect for cozying up. The blanket's temperature control is highly appreciated, with many enjoying the customizable heat settings and the ability to set individual temperatures for each side. The size is also frequently mentioned as ideal for various uses, from lounging on the couch to covering an entire bed. Additionally, the product's features, such as multiple heat settings and automatic shut-off, are highlighted as beneficial.