Lakshmi is the goddess of wealth and fortune. According to the pauranik legends, she was born out of the ocean of milk at the time of the churning. As she emerged from the ocean she captivated all who watched her. The devas and asuras, alike, showered her with celestial gifts. Among the gifts was the Vaijayanti Mala, that Lakshmi chose to put around the neck of Lord Vishnu, accepting him as her spouse. Lakshmi being the source of all material wealth is almost always represented in the colours of gold.