
GARDENA is one of the strongest brands amongst the international competitors in the gardening sector. For instance, the prompted brand awareness of GARDENA among garden owners in Germany is more than 90 %, also in other European countries GARDENA is well-known. This reflects that the brand has been consistently built from the beginning through innovative, high-quality product solutions with a unique design and brand communication towards the trade partners and the consumers. With the vision and the central brand promise of GARDENA to make gardening easy by intelligent simple product solutions our brand has set standards on the international level and achieved a leading position in the trade and with the consumers.
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