Customers praise the product for its exceptional comfort and softness, describing it as a "cloud" and the "softest comforter ever." Many appreciate its warmth, noting it's perfect for cozying up and provides a great night's sleep. The product's weight is also a highlight for some, feeling like a weighted blanket. However, opinions on the weight are mixed, with one customer expressing disappointment due to its heaviness. Color is generally well-received, with one reviewer specifically loving the bright white option.