Inspired by things that make you do a double-take. The unexpected causes enough shock to go back and inspect if you really saw or in this case, felt what you thought you felt. Test it out... After you order this ultra plush Coma Inducer leave it out for others to pass by and touch... you'll probably hear, "Wait ... Oh What!? Like what the {expletive} is this! It's so amazing and plush... I need one!" Wait Oh What creates an amazing bedding experience like nothing you've ever felt before and allows for such cozy deep sleep that you will pinch yourself to make sure that it is really real?