Experience innovative cooling that moves heat away from the sleeping surface and continues for long term temperature regulation with the Ultimate Cooling Memory Foam Bed Pillow Powered by Hi-Cool Technology. Hi-Cool Heat Index Reduction Technology is designed to optimize cooling and climate to reduce your heat index and humidity to keep you sleeping cool for the longest duration. The gel-infused memory foam featured in this pillow cradles the head and neck to provide pressure-relieving support, and is ventilated for maximum air flow and breathability. The cool-to-the-touch luxury knit fabric provides immediate cooling comfort and is removable to machine wash and dry for lasting freshness. The memory foam in this pillow is CertiPUR-US certified and independently tested to meet the highest quality and comfort standards.