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Just over 60 years ago, a challenge was issued to automotive manufacturers across the country: Build a compact, lightweight, highly capable vehicle for use by the armed forces. The development of the Willys MB sprang from that challenge. It's spirited performance and heroic nature were the beginning chapters in the storybook legend of the Jeep brand. Each year, Jeep engineers and designers work together to advance the tradition of rugged versatility that began in 1941.