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ALEX Toys

Opening your child's mind to new skills, new ideas and new worlds. ALEX products are designed to meet children's educational and creative needs during fundamental stages in their development. The best toys must provide lots of fun, but they should also open children's minds to the magnificence of the world and help them foster skills for interaction within it. Through imaginative and creative play, ALEX products cradle personal expression and help to build self-esteem.

Located in Northvale, NJ, ALEX has grown since 1986 from a line of high quality basic arts and crafts products for children, to produce over 650 items in new categories of juvenile toys: bathtub play, imaginative and dramatic play, fashion and jewelry, beach and pool playthings and whimsical children's furniture.

ALEX has received numerous awards from a variety of highly regarded magazines and organizations for its innovative and engaging products. Currently, their toys are sold in over 65 countries worldwide. Funky colors, child-friendly design, and quality construction are all hallmarks of ALEX.

Browse Collections from ALEX Toys

My Room Kids' 3 Piece Table and Bench Set ss_pt1917813
Product Features
  • Includes paper roll holder, 100' of 12'' white drawing paper, paper cutter and canvas storage bag
  • 3 Recessed cup holders and 3 storage cups included
  • Tabletop doubles as a chalkboard
  • 2 Benches; fits one or two kids

My Room Kids' 3 Piece Table and Bench Set

by ALEX Toys

$209.99 $274.99
Free Shipping
  (21)
Little Hands Kids' 3 Piece Table and Bench Set ss_pt1917813
Product Features
  • 2 Recessed cup holders and 2 storage cups included
  • Includes paper roll holder, 75' of 18'' white drawing paper, paper cutter and canvas storage bag
  • Fits one or two kids; includes 2 benches
  • Tabletop doubles as a chalkboard

Little Hands Kids' 3 Piece Table and Bench Set

by ALEX Toys

$154.78 $242.00
Free Shipping
  (6)
Hopscotch Purple Area Rug ss_pt1917813
Product Features
  • Non-skid rug
  • 3 Bean bags
  • Roll and store
  • Use indoors and outside
  • Odor Resistant: No

Hopscotch Purple Area Rug

by ALEX Toys

$34.99 $47.99

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My Room Butterfly Tent ss_pt1917813
Product Features
  • Includes convenient zipper bag for storage
  • My Room collection
  • Canopy frames a twin bed
  • Comes decorated with 18 glittery butterflies
  • Hangs from ceilings, tree limbs and other overhead structures

My Room Butterfly Tent

by ALEX Toys

$59.99 $105.00
Free Shipping
  (2)
Wall Easel ss_pt1917813
Product Features
  • Includes 3 colorful cups to hold paints or supplies
  • Includes 100 feet of 12'' paper, paper holder and safety cutter
  • Black chalkboard center

Wall Easel

by ALEX Toys

$40.99 $67.00

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Lemonade Stand ss_pt1917813
Product Features
  • Easy to assemble with included tool
  • Two oversized wheels and large handle to move it around
  • Chalkboard front panel
  • Dry erase counter top

Lemonade Stand

by ALEX Toys

$123.99 $154.00
Free Shipping & 2-Day Delivery
  (3)
Parking Garage Play Set ss_pt1917813
Product Features
  • Includes 4 cars, a helicopter, car wash, toll booth, attendant and gas station
  • 3 Easy to assemble levels
  • Easy to take apart and store
  • Suitable for Ages: 3+

Parking Garage Play Set

by ALEX Toys

$81.99 $110.00
Free Shipping
  (1)
Sew Fun Sewing Machine ss_pt1917813
Product Features
  • Battery operated or use included AC adapter
  • 2 Yards of floral fabric and ribbon trim included
  • Carrying case included
  • Special kids size
  • Adjustable stitch lengths

Sew Fun Sewing Machine

by ALEX Toys

$49.99 $83.00
Free Shipping & 2-Day Delivery
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Jungle Combo Croquet Game Set ss_pt1917813
Product Features
  • Made of real wood
  • Easy to set up
  • Play indoors or outside
  • Product Type: Croquet
  • Collection: Play

Jungle Combo Croquet Game Set

by ALEX Toys

$43.55 $59.00

  (4)
Completer Cook Set ss_pt1917813
Product Features
  • Contains an oven mitt, pot holder, whisk, measuring spoon set, wooden spoon, saute pan, pot with lid and sauce pan.
  • Metal
  • Homemaking collection

Completer Cook Set

by ALEX Toys

$27.45 $36.00

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My Work Bench Play Set ss_pt1917813
Product Features
  • Nuts, bolts, connectors and wooden pegs included
  • Built-in ruler included
  • My Work Bench contains: hammer, screwdriver, wrench, saw, carpenter's square, vise
  • Suitable for Ages: 3+

My Work Bench Play Set

by ALEX Toys

$72.50 $94.00
Free Shipping
  (8)
Play In My Kitchen Set ss_pt1917813
Product Features
  • Includes pot-hanging hooks
  • Perfect size for kids
  • Suitable for Ages: 3+
  • Awards: The National Parenting Center's Seal of Approval

Play In My Kitchen Set

by ALEX Toys

$63.99 $80.00
Free Shipping
  (3)
Super Rolling Art Center ss_pt1917813
Product Features
  • Includes paper roll holder, 8 cup holders, 4 storage cups, 4 non-spill paint cups
  • Includes chalkboard/dry erase board
  • Easy assembly w/ tool included
  • Large handle for pulling included

Super Rolling Art Center

by ALEX Toys

$153.04 $242.00
Free Shipping
Floor Standing Puppet Theater with Clock ss_pt1917813
Product Features
  • Includes clock for announcing show times
  • Chalkboard front panel
  • For use with hand or finger puppets
  • Suitable for Ages: 3+
  • Freestanding, laminated wood construction

Floor Standing Puppet Theater with Clock

by ALEX Toys

$59.99 $88.00
Free Shipping
  (4)
My Playhouse Theatre (Fabric Sides) ss_pt1917813
Product Features
  • Includes clock for announcing show times
  • Chalkboard front panel; fabric sides
  • Disassembles easily for storage
  • Suitable for Ages: 3+
  • Awards: Oppenheim Toy Portfolio Platinum Award

My Playhouse Theatre (Fabric Sides)

by ALEX Toys

$210.15 $330.00
Free Shipping
  (5)
Tumbling Mat ss_pt1917813
Product Features
  • For safe indoor or outdoor exercise and play
  • Handles for easy carrying

Tumbling Mat

by ALEX Toys

$124.99 $131.14
Free Shipping
  (6)
Monster Art Supply Center Set ss_pt1917813
Product Features
  • Includes 132 total art supplies (see above description)
  • Durable aluminum case
  • Smart design makes for easy storage
  • Sturdy metal trays open out for accessibility

Monster Art Supply Center Set

by ALEX Toys

$60.99 $99.00
Free Shipping
  (1)
Let's Pretend Pirate Pop-Up Tent Play Set ss_pt1917813
Product Features
  • Pirate ship themed tent
  • Convenient carrying case for storage
  • Includes pirate bandana and eye patch
  • Durable nylon construction
  • Let's Pretend collection

Let's Pretend Pirate Pop-Up Tent Play Set

by ALEX Toys

$75.99 $99.99
Free Shipping
Wooden Cook Top ss_pt1917813
Product Features
  • Stir up some fun in the kitchen with this quality hardwood play cook top that's perfect for little chef's on the go.
  • Homemaking collection
  • Product Type: Housekeeping

Wooden Cook Top

by ALEX Toys

$38.99 $70.82

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Magnetic Artist Easel Set ss_pt1917813
Product Features
  • Includes paper roll, sturdy paper cutter, two easel clips and two molded trays
  • Recommended for ages 3 and up
  • Dual-sided chalkboard and magnetic whiteboard design

Magnetic Artist Easel Set

by ALEX Toys

$114.40 $154.00
Free Shipping
  (9)
Deluxe Pottery Wheel ss_pt1917813
Product Features
  • Product Type: Painting & Drawing Supplies

Deluxe Pottery Wheel

by ALEX Toys

$60.12 $82.00
Free Shipping
  (2)
Complete Kitchen Set ss_pt1917813
Product Features
  • Everything you need to work in your kitchen
  • Prepare your own fancy meals and desserts
  • Includes 13-piece porcelain tea set, 12-piece bakeware set, 5-piece enamel cookware set, 4-piece non-stick cookware set and 4 cooking utensils

Complete Kitchen Set

by ALEX Toys

$52.80 $72.99
Free Shipping
32" W My Art Desk ss_pt1917813
Product Features
  • Includes 4 recessed cups, paper cutter, paper roll holder with loaded roll
  • Adjustable tilt-top chalkboard surface
  • Safe design
  • Suitable for Ages: 3+

32" W My Art Desk

by ALEX Toys

$114.99 $187.00
Free Shipping
  (5)
My Tabletop Easel ss_pt1917813
Product Features
  • Includes 12 inch x 100 foot paper roll
  • Four non-spill paint cups
  • Four beginner brushes
  • Removable storage tray in the base
  • Suitable for ages: 2+

My Tabletop Easel

by ALEX Toys

$55.18 $87.95
Free Shipping
  (1)
Magnetic Tabletop Easel 1.42' x 1.56' Chalkboard ss_pt1917813
Product Features
  • Tabletop easel
  • Four non-spill paint cups and a tray for holding each one makes the fun less messy
  • Paper roll included

Magnetic Tabletop Easel 1.42' x 1.56' Chalkboard

by ALEX Toys

$73.99 $81.57
Free Shipping
  (1)
Elephant First Rocker ss_pt1917813
Product Features
  • Rockers
  • Soft, cuddly plush
  • Buckle me in for safety
  • Suitable for babies up to 30 lbs
  • Solid wood construction

Elephant First Rocker

by ALEX Toys

$105.99 $132.00
Out of Stock
  (1)
Prism Light Table ss_pt1917813
Product Features
  • Convertible from tabletop to freestanding table with included removable legs.
  • Replacement bulb included
  • Accommodates 4 Prism Bases (not included)
  • Light table

Prism Light Table

by ALEX Toys

$239.95 $470.99
Out of Stock
Super Sand Digger ss_pt1917813
Product Features
  • Molded hand grips are sized perfectly for little hands to grip the controls and operate this 'big rig'
  • Product Type: Sand toy
  • Collection: Pretend Play

Super Sand Digger

by ALEX Toys

$51.99 $109.99
Out of Stock
  (1)
Little Jumpers 34.5" Trampoline ss_pt1917813
Product Features
  • Trampoline
  • Holds up to 80 pounds
  • Colorful, padded trampoline with cushioned handle
  • Shape: Square
  • Jump Surface Color: Red

Little Jumpers 34.5" Trampoline

by ALEX Toys

$97.95 $144.02
Out of Stock
Whimsy Bug Rocker ss_pt1917813
Product Features
  • Solid wooden frame
  • Suitable for babies up to 50 pounds
  • Gender: Boy; Girl
  • Product Type: Animals
  • Age Group: 2 Years

Whimsy Bug Rocker

by ALEX Toys

$88.99 $143.00
Out of Stock
  (1)
Zoom Around Rocker ss_pt1917813
Product Features
  • Solid wooden frame
  • Suitable for babies up to 50 pounds
  • Gender: Boy; Girl
  • Product Type: Novelty
  • Age Group: 2 Years

Zoom Around Rocker

by ALEX Toys

$95.99 $145.86
Out of Stock
Super 140 Piece Art Studio ss_pt1917813
Product Features
  • Art studio
  • Sturdy aluminum case with a clear cover

Super 140 Piece Art Studio

by ALEX Toys

$97.99 $136.00
Out of Stock

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