Mini-Models: The Quick Fix that Doesn’t Involve Driving All Over Town

Using “mini-models” is a proven leasing strategy you can use to guarantee to catch the attention of renters and increase the odds of filling up your property quickly.

If you are in the multifamily housing space, then you are familiar with mini-models. These are the small (and often-overlooked!) elements that elevate an apartment from being furnished to looking lived-in.


While the scope and extent vary from mini-model to mini-model, the act of adding towels to the bathroom or place settings to the dining table can leave a lasting impression. These soft touches capture your prospective tenants’ interest and helps them envision your community as home. The best part, those who are discerning with a dollar can make even the drabbest apartment shine with a budget of less than $400.


Upping occupancy rates by leveraging a low-cost investment like mini-models is a no brainer! However, mini-models do carry some associated pain points. There are two reasons why this practice isn’t universally adopted: the time and the design.


The Time


In the noble effort to make each cent count, many property managers end up hitting the local dollar store and every discount furniture shop in town. When all is said and done, they’ve spent more time in the car than they have shopping. While often satisfied with the result, the experience leaves a property manager drained and unlikely to repeat the exercise in other models or at other properties.


The Design 


Some of us just don’t have the eye for it. No matter how hard we try or how much funding we have, it never comes out right. The immediacy of the challenge often prevents this group from ever getting the mini model off the ground. In the instances when they do, either the execution is poor, or the work had to be outsourced and comes with a hefty price tag. 


Here at Wayfair Professional, we make it our business to marry ease with execution. In listening to property managers across the country, it’s evident that folks need a simple yet effective solution to mini-models … and we have it!


Here’s How it Works


There are three unique styles and four aforementioned spaces (bath accessories, kitchen counter-toppers, faux plants, and décor). Select the aesthetic that best matches your model or property, then jump to each corresponding space by style and simply check the box on each item you want.


Add to cart and you’re done! 


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