Meet Wayfair’s Exclusive Brands

We've curated the very best looks, from classic to contemporary, and priced them just right.

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Everyone has their vision of home, and we created our Exclusive Brands to bring it all to life. Our hand-curated collections are filled with the best in popular pieces, timeless designs, and looks you’ll only find at Wayfair – all at prices that fit your budget. Get to know each style-driven brand below, and bring your vision to life with pieces you love (at prices you’ll love even more).


Our French-Country Brand

french country

Simple yet effortlessly elegant, these collections are inspired by easy countryside living. Create a collected look with heirloom-inspired accents, gently distressed designs, and lots of natural elements.


Shop Our French-Country Brand: Kelly Clarkson Home


Our Traditional Brands

traditional

These collections combine timeless furnishings with warm lighting, inviting color combos, and classic patterns for a familiar feel. You can expect to find a look you’ll love year after year.


Shop Our Traditional Brands: Andover Mills™,Three Posts™, & Greyleigh™


Our Coastal Brand

coastal

Whether you’re steps from the water or living inland, our coastal brand will make your home feel like a seaside escape. Weathered woods, airy linens, and relaxed designs make for a bright and breezy look.


Shop Our Coastal Brand: Sand & Stable™


Our Modern Brands

Whether you like mid-century or the Scandinavian look, you’ll find something to love in our modern brands. Clean lines, sleek silhouettes, and just the right amount of color make these styles strong.


Shop Our Modern Brands: Hashtag Home, Zipcode Design™, & Mercury Row®


Our Bohemian Brand

The everyday ease of our boho brand instantly makes any space comforting. These styles create a cheerful, laid-back, travel-inspired space.


Shop Our Boho Brand: Mistana™


Our Glam Brand

From Hollywood-inspired finishes to mid-century designs and traditionally glamorous details, this brand offers an original blend of luxe looks. The result is a look that’s elegant, edgy, and just the right amount of over the top.


Shop Our Glam Brand: Etta Avenue™


The Wayfair Essentials

From bedding and mattress must-haves to kitchen staples, these brands have everything you need to build the foundation of home (at prices that can’t be beat).


Shop Our Essential Brands: Wayfair Basics®, Wayfair Sleep™, & Nora® by Wayfair Sleep™


Our Functional Brands

These brands work hard where you need them to. Durable outdoor furniture, streamlined office finds, and storage for every space will leave you feeling confident and organized in every room.


Shop our Functional Brands: Dotted Line™, Sol 72 Outdoor™, & Upper Square™


Our Kids' Brands

These brands offer styles parents love, made for little ones. Our kids brands complement any home style and are made with kids’ growing imaginations (and sizes) in mind.


Shop Our Kids’ Brands: Andover Mills™ B&K, Sand & Stable™B&K, Three Posts™ B&K, Mack + Milo™, , Mistana™ B&K, & Greyleigh™B&K


Our Teen Brands

Find styles they’re asking for with all the functionality that parents love. Whether they’re more trendy or timeless, our teen collections are designed to fit their evolving style and create an oasis they’ll keep coming back to.


Shop Our Teen Brands: Etta Avenue™ Teen,Three Posts™ Teen, Mercury Row® Teen, Mistana™Teen, & Greyleigh™ Teen


Bring your unique vision of home to life.
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