Whitmor's gift wrap organizer protects seasonal tubes of wrapping paper safe until needed. Use the container to protect your elaborate seasonal gift wrap tubes, year after year. Whitmor is a 4th generation family-owned and operated business. Since 1946, Whitmor has been dedicated to bringing organization home by creating products that simplify everyday life. Ensuring that those products are built with integrity, value, and innovation is our commitment to you.