The Olea Hotel, a luxury Sonoma CA boutique hotel in the heart of Wine Country, comes with a unique story of perseverance. After buying the property in 2011, Sia Patel and her husband gutted an abandoned Bed & Breakfast and proudly opened in the summer of 2012. After a few more rounds of renovations and additions, tragedy struck in the form of the 2017 Sonoma County fires. A quarter of the property was damaged, including two of the property’s cottages. 

Facing smoke damaged interiors, Sia had to start from scratch and repurchase all new furnishings. She utilized her Wayfair Professional membership to help get 13 rooms ready for their grand re-open in August of 2018… and the result was beautiful and inspiring.

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"We’ve purchased hundreds of items from Wayfair Professional – including everything from outdoor furniture to headboards to dressers to tables to chairs to mirrors to pillows. Over the last seven years we’ve bought in every category under the sun!"
Sia Patel, Managing Partner, Olea Hotel

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Goals and Challenges: 

• Rebuild a destroyed space from the ground up with limited budget: With the first round of renovations destroyed in the fire, Sia wanted to be sure she was getting the best possible deals for round two.
• Get the hotel back in operating shape as quickly as possible: It was important to get the hotel up and running again as soon as possible to start making up the losses from the yearlong shutdown.  

 The Solution: 

• Getting the renovations done quickly:Wayfair Professional’s delivery network and distribution centers across the country allow 90% of customers to receive their orders in just two days of small-parcel order placement. Sia could track deliveries and receive notifications every step of the way, taking the guesswork out of shipping.
• Access to exclusive business pricing and free shipping: Wayfair Professional’s exclusive business pricing and supplier partnerships gave Sia confidence she was getting the best deals possible.
• Access to a wide array of furniture and accessories: Wayfair Professional’s network of over 10,000 suppliers allowed Sia to quickly find pieces that worked in the space and were within budget.  

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"I love the pricing and the free shipping. It’s also great how fast everything comes. The items are intact, not broken, and I can rely on the quality of the shipping and of the items themselves"
Sia Patel, Managing Partner, Olea Hotel

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The Finished Space:

Wayfair Professional helped Sia get Olea Hotel back in operating shape as quickly as possible. Less than a year after the devastating fires, the hotel reopened with a fresh, mid-century modern luxe vibe. Clean lines, bold colors and a playful character lend a contemporary look, for an overall aesthetic that is chic yet approachable, while maintaining Olea’s original character. Wayfair Professional is proud to have saved Sia as much money as possible with exclusive business pricing from top suppliers, and free and speedy delivery. Since reopening, the feedback from guests has been unanimously positive – “everybody loved our remodel!” she said. “It’s been really nicely received.” 

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