Designing with Pantone's Color of the Year 2018
Meet your client’s next favorite color, Pantone’s 2018 Color of the Year: Ultra Violet.
The Pantone Color Institute has announced their official 2018 Color of the Year as the “dramatically provocative and thoughtful” Ultra Violet 18-3838 and the internet is buzzing with reactions. "It's rich, vibrant, and bold" said Rebecca MacDonald, interior designer with Wayfair Business Interiors. "Ultra Violet perfectly balances the unconventional nature of society today, while nodding at the concepts it traditionally represents - royalty and beauty."
For interior designers, that means a 2018 full of clients who are purple in the face about not having enough purple in their homes. Stay ahead of the curve and bring this deep, endlessly original color to your designs with these powerful Ultra Violet looks as inspiration.
A Complex Color
As Pantone’s executive director shared with The New York Times, “[Ultra Violet is] the most complex of all colors because it takes two shades that are seemingly diametrically opposed - blue and red - and brings them together to create something new.” Beyond this, however, Ultra Violet in the world of decor and design is surprisingly versatile. It can serve as everything from an unabashedly unique signature piece within just about any space or a gentle, elegant shade that promotes imagination and mindfulness when placed within a more traditional, subdued palettes.
Soothing and Spiritual
“Historically, there has been a mystical or spiritual quality attached to Ultra Violet” according to the Color of the Year announcement. “The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.” As a result, designers can expect clients to love this soothing influence of Ultra Violet in their living rooms and bedrooms next year. Dedicate large pieces within your client’s space to this color to surround them with the depth and serenity it offers.
Tune Your Inner Rock Star
If your first reaction to the 2018 Color of the Year is to hum “Purple Rain” you're not alone. Everyone from Time magazine to Pantone, themselves, saw the style of the late-greats Bowie, Hendrix, and Prince in Ultra Violet. From a design standpoint, this offers a fantastic opportunity to bring a pop of personality and unexpected character with just a few, carefully-chosen accent features. Set these design features against a backdrop of gentle earth-tones or timeless black and white to bring it even further into the spotlight and have your clients singing your praises.
Find the perfect Ultra Violet pieces for all your clients in 2018. Shop our Pantone Ultra Violet-inspired products today!
