As an Event Specialist at Wayfair, you help bring the Wayfair brand to life by creating welcoming and engaging experiences for our customers both inside and outside the store. Working closely with Store Leadership and the Marketing team, you support the execution of community events, local partnerships, supplier demonstrations, workshops, and seasonal activities that strengthen our connection with the local community and encourage customers to visit our stores.

In this role, you'll coordinate event logistics, build relationships with local organizations and vendors, and help ensure every event is organized, engaging, and executed to a high standard. You'll also capture event content, support promotional initiatives, and create memorable experiences that reflect Wayfair's commitment to outstanding customer service.

Success in this role comes from being highly organized, customer-focused, and adaptable. You enjoy connecting with people, collaborating across teams, and bringing energy and enthusiasm to every event. Whether you're setting up for a supplier demonstration, welcoming guests to a community event, or supporting a seasonal campaign, you'll play an important role in delivering experiences that create excitement for our brand.

As Wayfair continues to grow its retail footprint, Community Event Specialists help create stores that are more than just places to shop—they help create inviting destinations where customers can engage with our products, connect with their community, and experience the Wayfair brand firsthand.

This role is ideal for someone who enjoys event coordination, customer engagement, relationship building, and working in a fast-paced retail environment while partnering with others to deliver exceptional experiences.

Ask yourself: “Does this sound like me?”

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  I love creating experiences that bring people together and leave a lasting positive impression.

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  I thrive in fast-paced environments where every day is different and every event presents a new opportunity to engage customers.

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  I'm highly organized and enjoy managing multiple projects, timelines, vendors, and logistics without losing sight of the customer experience.

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  I naturally build relationships with customers, community organizations, suppliers, local businesses, and teammates.

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  I have a creative eye and enjoy identifying moments that make great social media content and help tell a compelling brand story.

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  I stay calm under pressure and quickly adapt when plans change, solving problems while maintaining a positive attitude.

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  I enjoy collaborating across departments and bringing people together to execute successful events.

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  I understand that every event is an opportunity to increase brand awareness, strengthen community relationships, and create customers for life.

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  I take pride in representing a brand with professionalism, enthusiasm, and genuine hospitality.

Key Metrics

Key Responsibilities

Event Coordination & Execution

Execute Community Events

• Coordinate and execute in-store and local community events that support brand awareness, strengthen community relationships, and drive customer engagement, following established marketing plans and event guidelines.

Coordinate Event Logistics

• Support all aspects of event execution, including setup, breakdown, scheduling, vendor coordination, equipment, signage, supplies, and ensuring the store is ready for each event.

Deliver Exceptional Customer Experiences

• Create a welcoming and engaging environment during events by providing outstanding customer service and ensuring guests have a positive experience.

Represent the Wayfair Brand

• Serve as a visible brand ambassador during events by welcoming customers, answering questions, and creating an inviting, customer-focused atmosphere.

Community Engagement

Support Local Partnerships

• Build and maintain relationships with local businesses, nonprofit organizations, schools, designers, and community groups to support store events and community engagement opportunities.

Participate in Community Outreach

• Represent Wayfair at local events and community activities that align with company initiatives and help strengthen the store's presence in the local market.

Coordinate with Vendors and Partners

• Work with suppliers and local partners to support product demonstrations, workshops, and other community-focused activities as directed.

Build Brand Awareness

• Help introduce new customers to Wayfair while creating positive experiences that encourage repeat visits and long-term customer relationships.

Marketing & Content Support

Capture Event Content

• Take photos and videos during events to support Marketing's social media and storytelling initiatives.

Support Marketing Initiatives

• Execute in-store marketing programs, promotions, and seasonal campaigns in partnership with the Marketing team.

Maintain Promotional Materials

• Ensure promotional signage, giveaways, event materials, and branded assets are organized, stocked, and available for scheduled events.

Share Ideas

• Provide feedback and suggestions to Marketing and Store Leadership on customer engagement opportunities and event improvements based on observations from the store.

Collaboration & Operational Excellence

Partner Across Teams

• Collaborate with Store Leadership, Marketing, People Operations, Visual Merchandising, and Operations to support successful event execution and business priorities.

Maintain Event Readiness

• Ensure event equipment, supplies, displays, and signage are organized, maintained, and ready for upcoming events.

Support Store Operations

• Assist with merchandising, promotional displays, seasonal transitions, customer service, and other operational needs during periods between scheduled events.

Adapt to Business Needs

• Remain flexible and organized while balancing event responsibilities with day-to-day store operations in a fast-paced retail environment.

Customer Experience & Team Support

Create Memorable Experiences

• Help deliver engaging customer experiences that reinforce Wayfair as a destination for the home and encourage customers to return.

Encourage Team Participation

• Partner with store associates to support events and create an enthusiastic, customer-focused atmosphere.

Share Feedback

• Provide observations and feedback following events to help identify opportunities for continuous improvement and enhance future customer experiences.

Champion the Customer Experience

• Consistently represent the Wayfair brand with professionalism, enthusiasm, attention to detail, and a commitment to delivering exceptional customer service.

This job description is intended to outline the general responsibilities and qualifications of the role. Duties, responsibilities, and activities may change or be assigned at any time with or without notice. The essential functions of this job must be performed with or without reasonable accommodation.

Minimum Requirements Necessary to Perform Essential Functions

Below sets out the minimum requirements required to perform the essential functions listed above, with or without reasonable accommodation.