This is my very first duvet cover, which I bought for my very first down alternative comforter. I purchased the blue color. It may be because I've cheaped out on comforter sets before now, but I am so impressed! It's lovely and soft, softer than I expected. It's almost a silky kind of texture, but breathes well enough that I'm sure it'll stay cool in the summer. I love the pattern, of course... That's the main reason I bought it :-) The shames are nice too; they fit my king size pillows well and they have openings just a few inches from the edge of the pillowcase instead of in the middle (which I personally like).
Two things worth mentioning -
1. At least with the king size cover, I do find my comforter slides around a lot. Even with the ties secured. Usually what happens is the comforter will get more bunched toward the bottom of the cover, so I end up with a few inches of cover up top with no fluffy comforter :-( It's really not a *huge* deal; I'm sure it wouldn't even bother most people, but I'm a little nuts about stuff like that. I'm frequently adjusting it so everything lines up properly. If I could, I might deduct .25 stars for that.
2. This might just be me, and I know a lot of other reviews call it a "denim" color (which is what I wanted), but I don't really think it looks like denim in most lighting. It's true that on my monitor, the pictures I took do look like the product picture, but in real life I think it's a little bit lighter blue. I also thought (for some reason) that the light side was kind of a cream or ivory, but it's really quite white. Looking at the product photo now I suppose I can see that, so I'm not knocking off any points.
Overall I do recommend this! It's a great set, especially for the price.