We’re More Than an Online Retailer


Monthly Page Views


Monthly Uniques Across All Brands


Pieces of Content Published Monthly


Social Following

How We’re Different

We’re Expert Marketers

As a company that spends $450M annually on our advertising, we have the experience and expertise needed to position your brand and drive purchases.

We’re Constantly Evolving+

With innovative shopping tools, an ever-growing product catalog, and a data-driven marketing approach, we make it easy and exciting for customers to explore your brand.

We Give Your Brand a Platform

Whether it’s sponsored content or featured videos, we create a custom space for you to share your story, spread brand awareness, and meaningfully engage.

We’re Dedicated Curators

We may offer more than seven million products, but we make it easy for shoppers to engage with your brand by using customer behavior analytics to guide them through their shopping experience.

How to Connect

With Our 37 Million Engaged Visitors

Custom Destination



Standard Display, Waystack® & Waylift™

Native Advertising


Waystack® is our proprietary ad serving platform that is integrated with several Display Ad vendors. Waylift™ is our proprietary ad targeting service, which utilizes machine learning algorithms that determine who to target, what content to display, and where, to help maximize return on ad spend.

New! Introducing Wayfair Sponsored Products

Download our guide to learn more

Get in Touch

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