Meet Our Homemakers
BarkBox Frida

Frida is a BarkBox office dog and aspiring treat blogger. When she isn’t testing the newest treats for inclusion in the next BarkBox, she’s cuddling, shredding paper, snuggling, eating napkins, nuzzling, and napping. She’s not allowed to have piña coladas and loves getting caught in the rain. Her favorite musical is Cats. Hobbies include: cuddling, paper shredding, snuggling, napkin eating, nuzzling, and outsmarting my human coworkers.

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Catie Parrish

As Associate Editor of wayfair.com, Catie Parrish relishes the opportunity to inspire visitors to create thoughtful, stylish spaces in their homes. She comes to Wayfair after four years with BHG.com, the popular website for Better Homes and Gardens, where she served as the Digital Assistant Food Editor. Her work has also appeared on parents.com and scrapbooksetc.com. A graduate of Drake University, Catie lives in Boston with her news-nerd husband, Chris, and their long-awaited rescue mutt, Gus. An ardent enthusiast of all things tasty, curious, or pretty, when Catie isn’t writing, you can likely find her whipping up a batch of guacamole, captivated by a good book, or on the hunt for the sofa of her dreams.

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As a mother of two young children, Cristin understands the desire for a home to be functional, yet beautiful. Blending the two disciplines of home organization and interior design resonated with her and thus Simplified Bee® was born. She believes that surrounding yourself with lovely, organized spaces reduces stress, makes you happier, and inspires healthier living. The most common decorating mistake is having too much clutter. Cristin’s advice is to purge often and display only what you love. When decorating, her favorite interior designs are approachable, multi-layered, and artfully blend old and new. It’s all about striking a balance. Don’t be afraid to mix period styles, patterns and textures, and vintage or worldly pieces. She’s not a fan of interiors that are too matchy-matchy, but prefers those that are more eclectic and evolve over time.

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Cynthia is the Founder and Editor-in-Chief of The Daily Basics, a kind of living Lifestyle Directory housing a community of bloggers in the fields of Home & Garden, Travel & Living, Food & Drink, Body & Fashion, and Arts & Literature. But Cynthia didn’t always live online. If you’ve opened a copy of Better Homes & Gardens, Traditional Home, or Renovation Style magazines, you’ve probably seen her work. Her job was to find and style homes, partner with top photographers to shoot the stories, then write the manuscripts for articles you’ve been reading all these years. When the trend turned from paper to online, Cynthia was ahead of the game. Her vision is to give readers fresh, cutting-edge content from hand-picked lifestyle experts. Personally, she loves living a great quality lifestyle based on old-fashioned principles in a new, trendy way!

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Dana is the author of the blog, House*Tweaking, where she shares the never-ending journey of transforming her underdog house into a stylish and livable home. Recently, she quit her reputable job as a pharmacist to be a stay-at-home mom and pursue a career in design. Her handy hubby is her sidekick and they have three young kiddos who keep things interesting—and LOUD. She likes like the library (it’s quiet and everything in there is FREE!), reclaimed wood, jeans, leather, anything with stripes, and no-bake chocolate oatmeal cookies. She doesn’t like fake fingernails, long fingernails, dirty fingernails, or chewed fingernails. Here on Wayfair, she gives exclusive peeks into her home and current undertakings.

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Inspiration comes from all around us, especially for Erika Johnson, a self-professed lover of design with no formal training. Her blog, Radiant Republic was created to capture her style discoveries and design reflections. She writes about her love for home decor, fashion and style. She also shares her favorite finds. Erika constantly takes inspiration from her surroundings, travel experiences, and from the people she’s met along the way. She’s also about to get married! Erika and her fiancé are working on blending their own distinct styles together in their home.
She’s lived everywhere from Boston to Dallas, to Seattle. Now a New Englander, she happily resides in a charming seaside town outside Boston.

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House Guest

In addition to our roster of star Homemakers, every now and then we invite guest bloggers to tackle a topic they’re passionate about. If you’re a blogger and want to lend your voice to ‘My Way Home’ for a guest blog post, please email [email protected] with your name, contact information, blog, and blog information.

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Jules Kendall

Jules Kendall shares the sweet and savory at her blog, Pancakes and French Fries. She almost never writes about food. Instead, she focuses on her improving her health, decluttering and simplifying her home, and life with two loud boys and one quiet husband. She is the creator of The William Morris Project, a weekly series that encourages people to have nothing in their home they do not know to be useful or believe to be beautiful. She has received mentions in Newsweek, The Huffington Post, and Real Simple, but her proudest moment was when a child in her son’s class called her an awesome mom.

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Justin Cave

Born in the heartland but raised in the South, Justin grew into an avid outdoorsmen who enjoys everything about nature. The planting and cultivation of the environment has been a staple in his life and led to his career installing landscape and garden designs. With that tried-and-true experience, Justin now turns his attention to producing, writing, blogging, and on-camera appearances. He has been featured on HGTV’s “Ground Breakers,” Turner South’s Emmy-award winning “Bushwacked,” and has appeared in numerous news segments and magazine articles. Whether designing and installing large-scale landscape projects or penning a column for garden enthusiasts, Justin loves sharing his knowledge of the outdoors.

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Kate Karam

Kate Karam is the Managing Editor of Wayfair. Torn between her desire to save the world and decorate it, she spent more than 15 years as Communications Director for Greenpeace International and Digital Content Manager for tcktcktck.org before joining Cottage Living a national magazine from Time Inc., where she served as founding Gardens Editor. Previously, she was the founder and Editor-in-Chief of Dig, an awarding winning gardening magazine based in Southern California. An avid gardener, she was the owner of a successful nursery and landscape design firm in Los Angeles, and produced several popular gardening shows for DIY and HGTV networks. Kate is excited to help Wayfair customers learn something new, create a more beautiful home, and make the people in their lives happier.

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A childhood love of color turned into a college-age fascination with the interaction of colors, then into a career of color trend forecasting and product development. Today, Kate Smith, CMG, CfYH, is president and chief color maven at Sensational Color, a company that provides color knowledge and know-how to corporations primarily in the home industry. Kate is an inspirational keynote speaker and seminar leader, blending color theory and psychology into entertaining and informative talks that bring color to life. Interviews, appearances and articles keep Kate in the media. She has been featured in publications, such as House Beautiful, InStyle, Family Circle, Cosmopolitan, The Washington Post, and the Chicago Tribune. Kate’s on-air appearances include CBS Sunday Morning, the Christopher Lowell Show, and Great Day Houston. She is a member of the Color Marketing Group.

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Katie Bower

Her name is Bower. Katie Bower. She married a goodlookin’ studmuffin. Jeremy. They’re just a couple of suburban Atlantans who decided to write about this crazy adventure called life in their blog BowerPower. Katie is a 30-year-old former homeschooler who has a love for decor, entertaining, jokes, and photography. Jeremy is a preacher’s kid who can’t get enough power tools, mountain biking, hanging out with friends, and well, Katie. After they got hitched, bought a house, started renovating, and had their little boy, Will, a blog seemed like the best way to catalog their transformations and family escapades without actually picking up a phone or breaking out the stationary. Plus it helped Katie get the millions of thoughts out of her head without yappin’ Jeremy’s ear off.

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Katie Rosenfeld

Katie was born and raised in Tampa Florida, where her large family still resides. She graduated from Boston College with degrees in Philosophy and Art History. She began her early and misdirected career in public relations and had a short stint as a Wall Street recruiter.
Eventually and thankfully, she realized her passion for art and design, developing and growing a residential art consulting service which grew into a full service interior design business. She believes your home should be a true reflection of you, and her goal is to help her clients and readers achieve a beautiful and personal space. Katie has lived and worked in Florida, New York City, New Jersey, Los Angeles and Boston. She lives in Weston, MA with her husband, two daughters, and a poodle named Trudie.

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Kristine Kennedy

Kristine Kennedy is the Editorial Director of wayfair.com, the largest online-only retailer of home furnishings, selling 4.5 million items from 5,000 vendors. An experienced creative leader, Kennedy is known and regarded for her excellence in cultivating home furnishings and interior design content.

Prior to joining Wayfair in 2011, Kennedy spent 17 years with the Better Homes and Gardens brand, her last 8 years as East Coast Editor. Her career there entailed assessing, visiting, styling and writing about homes from coast-to-coast. She has directed countless photo shoots, directed digital edition videography and has worked with some of the best creative talents in the industry. Kennedy knows how America lives. She is committed to offering inspiration, ideas, advice and conversation to everyday people. She believes in helping others achieve more beauty and function in their lives regardless of style preference or budget.

At Wayfair, Kennedy is implementing a rich visual and editorial content strategy aimed at enhancing the customer experience everywhere the customer interacts with the Wayfair brand. Social media is a fundamental pillar of that plan, which includes a dynamic new blog called My Way Home, scheduled to launch in early 2012.

A graduate of the University of Southern California, Kennedy began her career as a hard news newspaper reporter, covering events such as the LA riots and California’s wildfires. After a few years she discovered she could combine her hidden interior design talents with journalism. In addition to her work for Better Homes and Gardens, Kennedy co-wrote New York Times bestseller “Trading Spaces: Behind the Scenes” and has written for publications such as Traditional Home, Decorating, Quick & Easy Decorating, Window & Wall Ideas, Bedroom & Bath Ideas and Do It Yourself. A native of Portland, Oregon, Kennedy recently moved from New York’s Hudson Valley to suburban Boston with her husband, two children, Great Dane, two cats, sewing machine, pile of paint decks and about 340 linear feet of books.

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Liren Baker is the voice behind the blog Kitchen Confidante, where she shares taste and inspiration in the kitchen. Inspired by the beauty of food, what it represents, what it invokes, and what we can create out of it, she shares recipes and images that remind her of her heritage, her childhood in New York, and the vibrant culinary culture she has learned to embrace in the San Francisco Bay Area, where she currently lives. You can also find her on Twitter, Facebook, and Pinterest.

What does she love about Wayfair? That you can find virtually everything you need to have fun in the kitchen!

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Matthew is a stylist, writer, author, photographer, lifestyle editor, and noted style expert. The former style editor of Country Home magazine and co-editor-in-chief of Flea Market Style magazine (2010), Matthew is the official food photographer for the Associated Press and is a regular contributor to Better Homes and Gardens, Real Simple, and Oprah.com. Matthew has also written several books and produced countless magazine spreads and ad campaigns for companies such as Pottery Barn, Dove Chocolate, Target, and Stonewall Kitchen. As the go-to producer for holiday and seasonal styling and entertaining ideas, Matthew has his own magazine, Holiday with Matthew Mead www.holidaywithmatthewmead.com. Recently he launched the Matthew Mead Collectrion www.matthewmeadcollection.com, a line of vintage-inspired home accessories. You can also look for his new magazine, Flea Market Finds with Matthew Mead, available in early spring, 2012.

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Meet Rhoda from Atlanta, GA, who loves decorating and DIY projects. Decorating a home doesn’t have to cost a fortune and Rhoda has spent years thrifting at antiques markets and yardsales, finding those treasures that make a home unique. I’m here to inspire and encourage other women to find their own inner creativity when it comes to making a house a home, sweet home.

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Shelby Hill

As assistant editor of Wayfair.com, Shelby Hill hopes to spark visitors’ imaginations with fun and creative decorating ideas (especially for those with small spaces because she feels your pain).

Prior to joining Wayfair, Shelby was based in Los Angeles, writing for Variety, the famed entertainment industry newspaper, giddily meeting celebs and calling it work. Her writing has also appeared in the Arizona Daily Star newspaper, and Los Angeles and Arizona Business magazines.

Now living in Boston, Shelby spends her time dreaming of exploring far off places, honing her spectating skills watching many collegiate and pro basketball games, and taking photographs of any and everything. An Arizona native, Shelby graduated from the University of Arizona and is a lifelong Wildcat.

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Susan Serra CKD, CAPS, is president of Susan Serra Associates, Inc., www.susanserraassociates.com, namesake for her kitchen design firm she has owned and operated for over 20 years and business entity for her lifestyle brands, Scandinavian Made www.scandinavianmade.com and Bornholm Kitchen (www.bornholmkitchen.com.) Susan authors the popular blog, The Kitchen Designer (www.thekitchendesigner.org.) An expert on kitchen design, with countless projects published in national media over the years, Susan is a speaker, a go-to source for the media on kitchen design issues, and a consultant to brands in the kitchen industry. She attends as many design shows in the US and abroad as she can during the year with eyes wide open. Susan thinks about kitchens…a lot!

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Taniya Nayak

Taniya Nayak is the host of HGTV’s House Hunters on Vacation and a featured designer on Food Network’s Restaurant Impossible. A native of India, this Boston-based designer is known for designing many of New England’s hottest restaurants and lounges. You may also recognize Taniya for her appearances on the Rachael Ray Show, as well as People magazine and Cosmopolitan. In addition to her newly announced Taniya Nayak Lighting collection with Wayfair.com, Taniya is also a spokesperson for Mohawk Flooring. Taniya supports the Room to Dream Foundation. Visit her online at www.TaniyaNayak.com.

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