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Driven by personal mission to find a new way for kids (and their sleep deprived parents) to embrace better sleep habits, ZAZOO KiDS was founded in 2010. The founder was inspired by her three children all of whom were "bad sleepers" during their formative years. Frustrated by available techniques and solutions for improving sleep habits, the founder created her own "wake-up photo clock" today known as the ZAZOO Photo Clock. ZAZOO KiDS is located in Chicago, Illinois.