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In 2007, while making lunches for their two daughters, YUBO became frustrated with the amount of plastic baggies used every day. The typical store bought lunchboxes they owned were impossible to clean, they collected crumbs and foul old-food odors. Worst of all, the kids were over the novelty of their lunchboxes less than a week after buying them! That was the start of the YUBO journey to re-invent the lunchbox. They knew there had to be a better way. YUBO set out to balance their passion for the environment with their kids' passion for having fun.