In the 1970's, Westford first became involved in the carpet and area rug business at the retail level. Those years provided the company with truly invaluable experience in understanding the needs, the supply and merchandising issues, that confronted retailers who depended on traditional importers and replenishment strategies.
In 1980, Westford took these insights and began to turn them into an outstanding success in a wholesale operation with a new and highly focused business philosophy. Westford saw a promising future in wholesale because they were able to bring in large assortments of rugs that had not been readily available before. They sought to create new merchandising possibilities with truly programmed handmade collections. Their strategy was to address the retailer's most vital concern – always having the right rug, in the right color and design, when they needed it. The new company worked on the assumption that delivery was going to be the foundation of long term success.
Westford is now the world's leading and most diversified producer and importer of handmade area rugs. Recognized throughout the home fashion community for the range and exemplary quality of its assortments, the company has achieved a conspicuous leadership position in the market through an aggressively innovative approach to product development.
From classic Tibetan weaves to hand-knotted wool and silk Chinese carpets, from museum quality flatweaves to sumptuously hand-finished power loom designs, Westford rugs offer a unique combination of beauty, craftsmanship, and value in virtually every price and construction category. Most recently, the company has introduced several collections of luxury broadloom, which have been enthusiastically received by retailers and consumers throughout the United States.