Jasper Morrison founded his own design studio in London. Two early projects that gained attention were room installations in Kassel and at the DAAD Gallery in Berlin. The stringent concepts of these projects, which featured starkly reductive objects, represented a reaction to the formal excesses of postmodernism. Jasper Morrison became a leading figure of "New Simplicity", a movement that advocated a more modest and also more serious approach to design. In addition to furniture, he has also created lamps, home accessories, textiles, a tram system for the city of Hanover, Germany, and a bus shelter for the Vitra Campus in Weil am Rhein.