For over Eighty years Swift has continued to provide high quality, innovative optical products helping generations of Birders, Outdoorsmen, Students and Educators magnify and observe the world. Swift Sport Optics opened for business during the economic boom of the 1920's. Through the Great Depression, World War II, the Cold War, the Fall of the Iron Curtain as well as the daily transformations that occur in our World, Swift has continued to innovate and grow to ensure longevity and prove that Swift is a brand to trust. Swift Sport Optics continues to combine the time-honored features and quality that you have grown to love and trust with innovative new products featuring the latest technology. Swift is dedicated to keeping you ahead of the trends and providing the generations of Swift supporters with continued quality and new growth. Committed to developing products that meet customer demand, Swift values thier customers as a resource, and have increased efforts to listen and gather feedback from the end-user. Through these efforts we have designed the finest, most practical binoculars, spotting scopes, riflescopes and pistol scopes within the capability of modern technology.