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The founders of SmartyPants are a combination of parents, entrepreneurs and health care practitioners all facing the same issue: that our kids, despite our best efforts, were not getting all the nutrients they needed to be healthy through their diet alone. Sharing the challenges of school lunches, depleted soil that delivered fruit and veggies with lower nutrient loads, yucky tasting fish oil etc., we went looking for an easy super-high quality solution. We wanted a single serving (to avoid all those half used bottles and endless battles) that had Omega 3 DHA & EPA, 100% of Vitamin D, and a complete multivitamin to give to our kids. When we couldn't find one that met our standards (or our kids' tastebuds), we did what all good entrepreneurs do, we decided we had to make one ourselves!