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Simplicity for Children is dedicated to helping you raise your children in safe, nurturing and enjoyable furnishings and accessories. They are a family owned and operated business located in Reading, Pennsylvania. Simplicity Inc.’s roots stretch back to Morris Waldman who started the premier toy and children's merchandise distribution company in Philadelphia in 1947. Bill and Ken Waldman have since grown the company into a leading manufacturer of juvenile furniture and related merchandise. They are proud that more than a million children, including Alex Waldman (born July 2003) sleep in Simplicity bassinets and cribs.

Safety is critical at Simplicity for Children, and they take it very seriously. All of their products are JPMA Certified; and every product design undergoes rigorous internal testing. Plus all product designs are approved by Independent Testing Labs. Simplicity for Children meets or exceeds every safety requirement published.

Simplicity for Children now makes more than 55 products including cribs, bassinets, dressers, changing tables, swings, bed rails, gates and huggers. Their specially crafted products give you and your child superior quality, performance and durability.

Simplicity for Children


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