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School Mood, a subsidiary of B&W International, is an up and coming manufacturer of schoolbags and other school accessories for kids everywhere. Keeping safety in mind when being designed, School Mood backpacks always stand out from the crowd with their brilliant colors and simple, yet outstanding graphics. School Mood’s duty has always been and will continue to be getting your child ready for his or her first day of school and start learning off on the right foot. All School Mood products ship free. School Mood, a subsidiary of B&W International, is based in Germany.