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Santa's Best is headquartered in Riverwoods, Illinois and was formed in 1991 by the merger of three entities that included National Tinsel MFG Co., Rennoc Corporation and Edward H. Ruff & Associates, Inc. National Tinsel was originally started in 1898, Rennoc was originally started in 1964 and Ruff & Associates came into existence in 1975.
Today, Santa's Best is one of the largest and most recognized importers of Christmas merchandise with product lines that include Stockings, Tree Skirts, Santa Suits, Santa Hats, Bead Garland, Tinsel Garland, Icicles, Animation Figures, Ornaments, Licensed Products, LED Lighting, LED Pre-Lit Christmas Trees, LED Outdoor Decorations and other Christmas Trim Accessories. In addition, Santa's Best offers a moderate selection of Halloween products and a smaller product offering for other holidays.