Ron “Ronco” Popeil is one of America’s unique inventors. Over the past 40 years, his products have pulled in more than $2 billion in sales. For over 50 years, Ronco products have continued to change the way we eat, drink and think about food.
Ronco, now based in New York City, is focused on selling high-quality consumer housewares. "Other people in our business take the spaghetti approach," says founder Ron Popeil, "they throw a lot of stuff against the wall and hope something sticks. The failure rate is dependent solely on what you're throwing up against the wall. I don't operate that way. If I believe in a product idea, I'll put my time, money, and marketing skills behind it. It might take two-and-a-half years of my life to create a product and sell. But, I enjoy every minute of it!"