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The story of ProDen Plaque Off ®begins in 1970s, when Swedish dentist Sune Wikner by chance discovered that one of his patients, who had previously suffered from chronic tartar formation, suddenly displayed a greatly improved oral health. The change baffled Wikner who decided to find out what had caused the plaque and tartar to disappear. After some investigating, Wikner realised there was something new in his patient’s diet that was keeping the tartar at bay. Eventually the dentist traced the therapeutic ingredient which turned out to be a certain type of seaweed, Ascophyllum nodosum, which was consumed by his patient on a regular basis. However, due to different circumstances, it was not until twenty years later that the curious link between seaweed and oral health was further explored. In 1999 Sune Wikner and his colleague Roland Fastberg came across a dog in the north of Sweden whose teeth had been positively affected by a pet food which contained the very same marine algae. As a result of these unique findings, Sune Wikner and Roland Fastberg created the company SweDenCare (SDC) which together with dentists in Sweden carried out a number of studies that showed that Ascophyllum nodosum has a revolutionary effect on the bacteria in the mouth that is behind bad breath, plaque and tartar in both people and pets. After extensive analysis and testing on humans, Dr Wikner was able to get the seaweed compressed into capsule form and in 2001, ProDen Plaque Off ® was launched. Patents were successfully applied in more than 30 countries around the world. SweDenCare’s oral health product ProDen PlaqueOff® is experiencing a rapid increase in sales on many markets and in 2007 SweDenCare was ranked the 25th fastest growing company in Sweden. The ProDen product family, made up of PlaqueOff® Human, PlaqueOff® Animal, and PlaqueOff® Cat, is now available at dentists, health stores, pet shops and veterinary clinics across the world. During 2011 they celebrated our 10th anniversary – a decade of commitment to improving oral health.

Proden PlaqueOff