P.L.A.Y. stands for Pet Lifestyle and You and the whole idea was born out of necessity. It all started with an adorable, irresistible ball of fur. She was Momo the pug—their little bundle of joy. From the very first sniffs, snorts and licks on our faces, they knew life would never be the same again. They wanted only the very best for her—and giving her a great dog bed was an essential first step.