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OYO Sports

It all started at the ballpark. Shortly after building an elaborate starship from a popular building-block brand, a father took his son to Fenway Park to take in a Red Sox game. Taking in the sights and sounds of the park, a true New England rite of passage, the duo would begin to explore the confines of the park in search of more mini-figures for the seven-year-old’s starship and beyond. As their searches went without results, an idea was born: Creating mini-figures of athletes that kids could play baseball with.

Developing figures with rotating forearms, bending knees, and complete with the equipment of a true ballplayer — a ball, bat, and glove — the dynamics of the project were born. After many late nights of extensive patent work and distribution strategies, OYO obtained licenses with Major League Baseball and the MLB Player’s Association as its first professional sport.

But an OYO goes beyond a figure capable of poses previously impossible for building-block mini-figures. The OYO packaging was intricately designed to be able to fit in a kid’s pocket while looking like both a toy and 3-D baseball card. Following many colors, concepts, and logos, the final OYO package was complete and the rest is history in the making!

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