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Lawson and George Rogers, a long-time Hunter manager, considered what features are not typically offered in duffle bags or back packs. This led them to the computer holder. “Then it just evolved,” said Lawson, who showed his idea to a Hunters golf bag supplier. “We came up with design after design, which our manufacturer would start sewing.” The fancy term for this is, “develop prototypes,” a process that larger companies often make lengthy and expensive. After a few weeks, Lawson and Rogers had designed a hybrid bag and backpack that can be used as a mobile office, a week-long trip or a day at a sports competition with places for: laptop computer; paper files; hot or cold food; cell phone and Blackberry; pens and other office supplies; eye glasses: iPod;